Lifetime Brands Presents its Savora™ Line of Culinary Utensils at the New York International Gift Fair®

New Collection Designed to Elevate the Art of Food Preparation

GARDEN CITY, N.Y.--(BUSINESS WIRE)--Aug. 13, 2012-- Lifetime Brands, Inc. (NasdaqGS: LCUT), a global provider of branded products used to prepare, serve and consume foods in the home, will exhibit its new collection of high-performance and high-style Savora^™ culinary tools and gadgets at the New York International Gift Fair^® (NYGIF) from August 18 – August 22 in New York City.

Jeffrey Siegel, Chairman, President and Chief Executive Officer, commented:

“Savora culinary utensils set a new standard in kitchenware, offering both superb quality and exceptional functionality. Crafted to deliver the ultimate user experience and targeted to high-end consumers and the finest luxury retailers, they also are perfectly matched with the NYGIF, a trade show attended by gourmet retailers where Lifetime is exhibiting for the first time.

“Shipments to key upscale customers in the U.S. and abroad are expected to begin early in the fourth quarter. Savora has been enthusiastically embraced by our international partners, who operate in markets where department stores and independent retailers appreciate forward-looking design and will showcase only the highest quality products. Over time, we expect Savora to become a key brand for Lifetime, helping to accelerate the transformation of our company into a global enterprise.”

NYIGF is a gift, home and lifestyle marketplace, with over 2,800 exhibitors featuring design-driven home fashion products and complementary giftware. The NYIGF summer market takes place at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected.

Lifetime Brands will be exhibiting its Savora^™ line of culinary utensils at Booth #3628 at NYGIF.

Lifetime Brands, Inc.

Lifetime Brands is a provider of kitchenware, tabletop and other products used in the home. The Company markets its products under such well-known Kitchenware brands as Farberware®, KitchenAid®, CasaMōda®, Cuisinart®, Cuisine de France®, Guy Fieri®, Hoffritz®, Kizmos™, Misto®, Pedrini®, Roshco®, Sabatier®, Savora™ and Vasconia®; respected Tabletop brands such as Mikasa®, Pfaltzgraff®, Creative Tops®, Gorham®, International® Silver, Kirk Stieff®, Sasaki®, Towle® Silversmiths, Tuttle®, Wallace®, V&A® and Royal Botanic Gardens Kew®; and Home Solutions brands, including Elements®, Melannco®, Kamenstein® and Design for Living™.

This press release and additional information about Lifetime Brands, Inc. and its Savora^™ line of culinary utensils are available on the company's website, www.lifetimebrands.com.

Source: Lifetime Brands, Inc.

Lifetime Brands, Inc.
Laurence Winoker, Chief Financial Officer
516-203-3590
investor.relations@lifetimebrands.com
or
LHA
Harriet Fried, SVP
212-838-3777
hfried@lhai.com