Lifetime Brands Elects Fiona P. Dias to Board of Directors

WESTBURY, N.Y.--(BUSINESS WIRE)--Nov. 2, 2006--Lifetime Brands, Inc. (Nasdaq: LCUT), a leading designer, developer and marketer of nationally branded consumer products used in the home, today announced the election of Fiona P. Dias to its Board of Directors. Ms. Dias is Executive Advisor for Strategic Branding Initiatives to Circuit City Stores, Inc., a leading specialty retailer of consumer electronics. She was formerly Executive Vice President and Chief Marketing Officer of Circuit City. In that role, Ms. Dias oversaw all of the company's marketing efforts and had general management responsibility for Circuit City Direct, which includes the company's e-commerce, catalog, call center and business-to-business activities.

Ms. Dias's previous experience includes serving as Vice President, Marketing and Business Development for the Frito Lay Division of PepsiCo, Inc. and Vice President, Corporate Development, for Quaker State Corporation, Inc. Earlier in her career, she was a brand manager at The Procter & Gamble Company and a Senior Financial Analyst for Merrill Lynch & Co.

Jeffrey Siegel, Lifetime's Chairman, President and Chief Executive Officer, commented, "Earlier this year, we engaged a national executive search firm to identify candidates whose knowledge and experiences would broaden our Board. With her extensive marketing experience, Fiona adds a unique perspective that will be invaluable in helping us achieve our growth goals. We expect her expertise to help us further leverage the Pfaltzgraff(R) catalog and Internet capabilities across all our brands, and to help us increase the profitability of our outlet stores."

Ms. Dias is also a Director of Choice Hotels, Inc. She earned an MBA from Stanford University and graduated cum laude from Harvard University.

Lifetime Brands is a leading designer, developer and marketer of kitchenware, cutlery & cutting boards, bakeware & cookware, pantryware & spices, tabletop, home decor, picture frames and bath accessories. The Company markets its products under some of the country's best known brands, including Farberware(R), KitchenAid(R), Pfaltzgraff(R), Cuisinart(R), Block(R) China and Crystal, Calvin Klein(R), CasaModa(R), Cuisine de France(R), Hoffritz(R), International Silver(R), Joseph Abboud(R), Kamenstein(R), Kenneth Cole Reaction(R), Melannco(R), Nautica(R), Pedrini(R), Rochard(R), Roshco(R), Sabatier(R), Sasaki(R), Towle(R) Silversmiths, Tuttle(R), Wallace(R), and :USE(R). Lifetime's products are distributed through almost every major retailer in the United States.

The information herein contains certain forward-looking statements including statements concerning the Company's future prospects. These statements involve risks and uncertainties, including risks relating to general economic conditions and risks relating to the Company's operations, such as the risk of loss of major customers and risks relating to changes in demand for the Company's products, as detailed from time to time in the Company's filings with the Securities and Exchange Commission.

    CONTACT: Lifetime Brands, Inc.
             Robert McNally, 516-683-6000
             Chief Financial Officer
             or
             Investor Relations
             Lippert/Heilshorn & Associates
             Harriet Fried, 212-838-3777

    SOURCE: Lifetime Brands, Inc.