Lifetime Hoan Strengthens Management Team Through Addition of Two Executive Positions

WESTBURY, NY--(BUSINESS WIRE)--February 1, 2001--LIFETIME HOAN CORPORATION (NASDAQ NM: LCUT): a leading marketer of housewares, today announced the appointment of Robert Reichenbach to the newly created position of president of Lifetime Hoan's Cutlery Division, and the promotion of Larry Sklute to the newly created position of president of its Kitchenware Division.

The appointment of these executives completes the realignment of the Company's business into its four major segments, each with a president who reports directly to Jeffrey Siegel, president and chief executive officer of Lifetime Hoan.

Mr. Reichenbach's retail career spans thirty years. Most recently, he was vice president and general merchandise manager for Linens 'n Things (NYSE: LIN). Prior to joining Linens 'n Things, Mr. Reichenbach held senior positions at major retail stores in Southeast Asia. He also served for many years as senior vice president, general merchandise manager of the Home Division for Federated Department Stores' (NYSE: FD) A&S/Jordan Marsh Division.

Mr. Sklute has been with Lifetime Hoan as senior vice president of merchandising since 1989 and has been instrumental in helping build the Company's kitchenware business to a preeminent position within the industry. Mr. Sklute was previously vice president and general manager of Ekco Housewares Inc. and, during his thirty years in the business, has held senior positions with several leading kitchenware companies in the U.S.

Jeffrey Siegel commented, "One of our goals has been to strengthen Lifetime Hoan's management structure by developing a team of highly focused, seasoned executives with overall responsibility for the Company's major product segments. Both Bob and Larry have extensive experience in our industry and we look forward to their contributions to Lifetime Hoan."

Lifetime Hoan Corporation is a leading designer, marketer and distributor of household cutlery, kitchenware, cutting boards, pantryware and bakeware, marketing its products under various trade names including Farberware(R) and Hoffritz(R). Through the use of various brand names, Lifetime Hoan's products are distributed through almost every major retailer in the U.S., including Bed Bath & Beyond, Wal-Mart, Kmart, Target, Macy's and Dayton Hudson. Farberware(R) is a registered trademark of Farberware, Inc.

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