Lifetime Hoan Announces Completion of Its Annual Meeting; Company Name Changed to Lifetime Brands, Inc.; All Nominees Elected to Board; Ronald Shiftan Appointed Chief Operating Officer

WESTBURY, N.Y.--(BUSINESS WIRE)--June 9, 2005--LIFETIME HOAN CORPORATION (NASDAQ NM: LCUT), a leading designer, marketer and distributor of nationally branded consumer products for the home, today announced the completion of its Annual Meeting of Shareholders for 2005. At the meeting, shareholders approved changing the Company's name to Lifetime Brands, Inc.

Jeffrey Siegel, Chairman, President and Chief Executive Officer, commented, "Lifetime owns or licenses some of the best known brands in the housewares industry. In fact, our growing portfolio of well-respected brands is one of our Company's key competitive strengths, enabling us to differentiate our product lines in the eyes of both our retail customer and consumers. Our new name reinforces one of Lifetime's most successful business strategies."

Lifetime's stock symbol remains "LCUT." The Company's new website will be www.lifetimebrands.com.

Also at the Annual Meeting, all of the nominees for director, including Jeffrey Siegel, Ronald Shiftan, Bruce Cohen, Craig Philips, Howard Bernstein, Sheldon Misher, Cherrie Nanninga, William Westerfield and Michael Jeary, were elected. Mr. Jeary, a new addition to the Board, is President and Chief Operating Officer of the advertising agency Della Femina Rothschild Jeary and Partners. He is also on the New York Board of the American Association of Advertising Agencies.

In addition, Ronald Shiftan, Vice Chairman of the Company, was appointed to the additional position of Chief Operating Officer. Mr. Shiftan has been a director of the Company since 1991 and served as a consultant to Lifetime from October 2002 to November 2004. He was elected Vice Chairman in November 2004.

Mr. Siegel commented, "We are very privileged to add Michael Jeary to our Board. He has had an impressive career in advertising, and his in-depth marketing knowledge and experience ensure that he will be a wonderful addition for Lifetime.

"We are also very pleased that Ron Shiftan is assuming an expanded role at the Company. Ron has recently been instrumental in helping establish Lifetime's strategic course as well as executing our recent acquisitions. We look forward to leveraging his wide-ranging expertise as we continue to build our business."

Following a 25-year career in the investment banking business, Mr. Shiftan became Deputy Executive Director of The Port Authority of New York & New Jersey in 1998. He served as Executive Director of the bi-state agency following the terrorist attacks on the World Trade Center in 2001.

Lifetime Brands is a leading designer, marketer and distributor of kitchenware, cutlery & cutting boards, bakeware & cookware, pantryware & spices, tabletop and bath accessories, marketing its products under various trade names, including Farberware(R), KitchenAid(R), Cuisinart(R), Hoffritz(R), Sabatier(R), DBK(TM)-Daniel Boulud Kitchen, Joseph Abboud Environments(R), Roshco(R), Baker's Advantage(R), Kamenstein(R), CasaModa(TM), Kathy Ireland(R), and :USE(R). Lifetime's products are distributed through almost every major retailer in the United States.

CONTACT: Lifetime Hoan Corporation
Robert McNally, 516-683-6000
or
Investor Relations:
Lippert/Heilshorn & Associates, Inc.
Harriet Fried, 212-838-3777
hfried@lhai.com

SOURCE: Lifetime Hoan Corporation