Lifetime Brands Announces Agreement with PEDRINI PPL SPA

WESTBURY, N.Y., Mar 10, 2006 (BUSINESS WIRE) -- Lifetime Brands, Inc. (NASDAQ NM: LCUT), a leading designer, marketer and distributor of nationally branded consumer products for the home, today announced it has signed an agreement with PEDRINI PPL SPA for the exclusive rights to manufacture, market and distribute Pedrini(R) branded housewares products in the United States.

Jeffrey Siegel, Chairman, President and Chief Executive Officer of Lifetime Brands commented, "We are very pleased to add the prestigious Pedrini brand to our stable of well-known trademarks. We have long admired the advanced design and quality of Pedrini products and look forward to augmenting the current Pedrini product line, which includes kitchenware, barware and bakeware, with additional innovative designs featuring new technologies and materials."

Mr. Siegel continued, "Pedrini has great consumer recognition as a better, upscale brand, but has not yet reached its true potential in the United States. Future plans also include expanding the Pedrini brand to additional housewares product categories."

Pedrini was founded in Italy in 1942 by Giuseppe Pedrini, who developed the first double lever corkscrew. In the past 60 years, Pedrini's distribution has grown to over 60 countries worldwide. First distributed in the United States over 25 years ago, Pedrini has built a reputation on its distinct designs and unique packaging.

Lifetime Brands, Inc. is a leading designer, marketer and distributor of kitchenware, cutlery & cutting boards, bakeware & cookware, pantryware & spices, tabletop and bath accessories, marketing its products under various trade names, including Farberware(R), KitchenAid(R), Pfaltzgraff(R), Calvin Klein(R), Cuisinart(R), Hoffritz(R), Sabatier(R), Nautica(R), Joseph Abboud Environments(R), Roshco(R), Baker's Advantage(R), Kamenstein(R), CasaModa(TM) and :USE(R). Lifetime's products are distributed through almost every major retailer in the United States.

he information herein contains certain forward-looking statements including statements concerning the Company's future prospects. These statements involve risks and uncertainties, including risks relating to general economic conditions and risks relating to the Company's operations, such as the risk of loss of major customers and risks relating to changes in demand for the Company's products, as detailed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE: Lifetime Brands, Inc.

Lifetime Brands, Inc.
Robert McNally, 516-683-6000
or
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