1128916v.3

                            SCHEDULE 14A
                           (Rule 14a-101)
               INFORMATION REQUIRED IN PROXY STATEMENT

                      SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a)
               of the Securities Exchange Act of 1934

Filed by the Registrant               X

Filed  by  a  party other  than  the
Registrant

Check the appropriate box:
  Preliminary proxy statement               Confidential  For   Use
                                            of    the    Commission
                                            Only, (as permitted,
                                            by Rule 14a-6(e)(2))

X Definitive proxy statement

  Definitive additional materials

  Soliciting material pursuant  to  Rule
  14a-11(c)or
  Rule 14a-12

                      LIFETIME HOAN CORPORATION
          (Name of Registrant as Specified in Its Charter)

     (Name of Person(s) Filing Proxy Statement, if other than the
                             Registrant)

Payment of filing fee (Check the appropriate box):
X No fee required.

  Fee  computed on table below per Exchange Act Rules 14a-6  (i)
  (1) and 0-11.

(1) Title   of  each  class  of  securities  to  which  transaction
    applies:

(2) Aggregate number of securities to which transaction applies:

(3) Per  unit  price  or  other  underlying  value  of  transaction
    computed pursuant to Exchange Act Rule 0-11:1

(4) Proposed maximum aggregate value of transaction:

(5) Total fee paid:

  Fee paid previously with preliminary materials:

  Check  box  if  any  part  of the fee is offset  as  provided  by
  Exchange Act Rule 0-11
  (a)(2) and identify the filing for
which  the offsetting fee was paid previously.  Identify the previous
filing by registration statement number, or the form or schedule  and
the date of its filing.

(1) Amount previously paid:

(2) Form, Schedule or Registration Statement no.:

(3) Filing Party:

(4) Date Filed:



                   LIFETIME HOAN CORPORATION
                       One Merrick Avenue
                   Westbury, New York  11590


           NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


                   To be held on June 8, 2000


      Notice  is hereby given that the Annual Meeting of Stockholders
of Lifetime Hoan Corporation, a Delaware corporation (the "Company"),
will  be  held  at  the offices of the Company, One  Merrick  Avenue,
Westbury,  New  York 11590 on Thursday June 8, 2000, at  10:30  a.m.,
local time, for the following purposes:

               (1)  To elect a board of six directors  to
               serve  until  the next Annual  Meeting  of
               Stockholders or until their successors are
               duly elected and qualified;

               (2)  To approve and ratify the appointment of Ernst & Young LLP
                as the independent auditors of  the Company;

               (3)  To approve and ratify the Lifetime Hoan Corporation 2000
               Incentive Bonus Compensation Plan (the "Bonus Plan");

               (4)  To approve and ratify the Lifetime Hoan Corporation 2000
               Long-Term Incentive Plan (the "2000 Plan");

               (5)  To transact such other business as may properly come
               before the meeting, or any adjournment(s) or postponement(s)
               thereof.

      Stockholders of record at the close of business  on  April  14,
2000 are entitled to notice of and to vote at the Annual Meeting  and
any  adjournment(s) or postponement(s) thereof.  A complete  list  of
the  stockholders  entitled to vote at the  Annual  Meeting  will  be
available  for  examination  by  any  stockholder  at  the  Company's
offices,  One  Merrick  Avenue, Westbury, New  York  11590,  for  any
purpose germane to such meeting, during ordinary business hours,  for
a period of at least 10 days prior to the Annual Meeting.


                                   By Order of the Board of Directors

                                   Craig Phillips, Secretary

Westbury, New York
April 28, 2000

THE   BOARD  OF  DIRECTORS  EXTENDS  A  CORDIAL  INVITATION  TO   ALL
STOCKHOLDERS  TO  ATTEND THE MEETING.  WHETHER OR  NOT  YOU  PLAN  TO
ATTEND  THE  MEETING,  PLEASE COMPLETE,  DATE,  SIGN  AND  RETURN  AS
PROMPTLY  AS  POSSIBLE THE ENCLOSED PROXY IN THE  ACCOMPANYING  REPLY
ENVELOPE.   STOCKHOLDERS  WHO ATTEND THE  MEETING  MAY  REVOKE  THEIR
PROXIES AND VOTE IN PERSON.
                   LIFETIME HOAN CORPORATION
                       One Merrick Avenue
                   Westbury, New York  11590

                        PROXY STATEMENT

                 ANNUAL MEETING OF STOCKHOLDERS

                   To be held on June 8, 2000


                          INTRODUCTION

      The  accompanying proxy is solicited by the Board of  Directors
(the  "Board")  of Lifetime Hoan Corporation, a Delaware  corporation
(the "Company"), for use at the Annual Meeting of Stockholders of the
Company (the "Meeting") to be held on the date, at the time and place
and  for the purposes set forth in the accompanying Notice of  Annual
Meeting of Stockholders.  The Company's principal offices are located
at  One  Merrick Avenue, Westbury, New York 11590 and  its  telephone
number  is  (516) 683-6000.  Stockholders of record at the  close  of
business on April 14, 2000 are entitled to notice of and to  vote  at
the  Meeting.  This Proxy Statement and the accompanying Proxy  shall
be mailed to stockholders on or about May 10, 2000.

                          THE MEETING
Voting at the Meeting

     On April 14, 2000, there were 11,634,746 shares of the Company's
common  stock,  $.01  par  value (the  "Common  Stock"),  issued  and
outstanding.  Each share of Common Stock entitles the holder  thereof
to one vote on all matters submitted to a vote of stockholders at the
Meeting.

      A  majority of the Company's outstanding shares of Common Stock
represented at the Meeting, in person or by proxy, shall constitute a
quorum.  Assuming a quorum is present, (1) the affirmative vote of  a
plurality of the shares so represented is necessary for the  election
of  directors; 2) the affirmative vote of a majority of the shares so
represented  is  necessary to approve and ratify the  appointment  of
Ernst & Young LLP as the independent auditors of the Company;(3)  the
affirmative  vote  of  a  majority of the shares  so  represented  is
necessary  to  approve  and  ratify  the  Bonus  Plan  and  (4)   the
affirmative  vote  of  a  majority of the shares  so  represented  is
necessary to approve and ratify the 2000 Plan.

Proxies and Proxy Solicitation

      All  shares  of  Common Stock represented by properly  executed
proxies  will  be  voted  at  the  Meeting  in  accordance  with  the
directions marked on the proxies, unless such proxies have previously
been  revoked.  If no directions are indicated on such proxies,  they
will  be  voted  for the election of each nominee named  below  under
"Election  of  Directors", for the approval and ratification  of  the
appointment of Ernst & Young LLP as the independent auditors  of  the
Company, for the approval and ratification of the Bonus Plan and  for
the approval and ratification of the 2000 Plan.  If any other matters
are  properly presented at the Meeting for action, the proxy  holders
will vote the proxies (which confer discretionary authority upon such
holders  to  vote  on  such matters) in accordance  with  their  best
judgment.  Each proxy executed and returned by a stockholder  may  be
revoked  at  any  time before it is voted by timely submission  of  a
written  notice  of revocation or by submission of  a  duly  executed
proxy  bearing a later date (in either case directed to the Secretary
of  the Company), or, if  a stockholder is present at the Meeting, he
may  elect  to  revoke  his  proxy and vote  his  shares  personally.
Abstentions  and  broker  non-votes  are  counted  for  purposes   of
determining  the presence or absence of a quorum for the  transaction
of  business.   If  a  stockholder, present in person  or  by  proxy,
abstains  on  any matter, such stockholder's shares of  Common  Stock
will not be voted on such matter.  Thus, an abstention from voting on
any  matter has the same legal effect as a vote "against" the matter,
even  though  the stockholder may interpret such action  differently.
Except  for determining the presence or absence of a quorum  for  the
transaction  of  business, broker non-votes are not counted  for  any
purpose in determining whether a matter has been approved.

       The  Company  will  bear  the  cost  of  preparing,  printing,
assembling and mailing the proxy, Proxy Statement and other  material
which   may   be  sent  to  stockholders  in  connection  with   this
solicitation.  It is contemplated that brokerage houses will  forward
the  proxy   materials to beneficial holders at the  request  of  the
Company.   In addition to the solicitation of proxies by the  use  of
the  mails, officers and regular employees of the Company may solicit
proxies  by  telephone without additional compensation.  The  Company
will  reimburse  such  persons  for  their  reasonable  out-of-pocket
expenses  in  accordance with the regulations of the  Securities  and
Exchange Commission.


 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The following table sets forth information regarding beneficial
ownership  of  the  Common Stock as of April 14, 2000  (except  where
otherwise  noted)  based on a review of information  filed  with  the
United  States  Securities and Exchange Commission  ("SEC")  and  the
Company's stock records with respect to (a) each person known  to  be
the  beneficial  owner of more than 5% of the outstanding  shares  of
Common Stock, (b) each Director or nominee for a directorship of  the
Company,  (c)  each  executive officer of the Company  named  in  the
Summary  Compensation  Table,  and (d)  all  executive  officers  and
directors  of the Company as a group.  Unless otherwise stated,  each
of  such persons has sole voting and investment power with respect to
such shares.
                                                    Percent of
                                                   Outstanding
                                                      Shares
                              Amount and Nature of Beneficially
Name and Address              Beneficial Ownership  Owned (12)


Milton L. Cohen (1)              1,863,773(2)          15.9%

Jeffrey Siegel (1)               1,433,905(3)          12.2%

Ronald Shiftan                     965,350(4)           8.2%
 c/o The Port Authority of NY & NJ
 One World Trade Center, 67 West
 New York, NY  10048

Pamela Staley                      962,423(5)           8.3%
 1200 S. Gaylord
 Denver, CO  80210

Craig Phillips (1)                 931,792(6)           8.0%

Howard Bernstein (1)                -0-                 -

Robert McNally (1)                   68,000(7)          *

Bruce Cohen  (1)                    18,118(8)           *


Royce & Associates, Inc.         1,090,980(9)           8.7%
 1414 Avenue of the Americas
 New York, NY  10019

Wellington Management Co., LLP    736,000(10)           5.8%
 75 State Street
 Boston, MA  02109

All Directors and  Executive
 Officers as a Group (7 persons)5,280,938(11)          43.9%


*                                Less than 1%


(1)The  address of such individuals is c/o the Company,  One  Merrick
Avenue, Westbury, NY 11590.

(2)Includes 53,185 shares issuable upon the exercise of options which
are  exercisable  within 60 days.  Does not include  973,396,  shares
owned by nineteen separate irrevocable trusts for the benefit of  Mr.
Milton L. Cohen's children, their spouses and his grandchildren.  Mr.
Cohen,  who  is  not  a trustee of such trusts, disclaims  beneficial
ownership of the shares held by the trusts.

(3)Includes 80,864 shares issuable upon the exercise of options which
are  exercisable  within  60 days.  Does not include  962,423  shares
owned  by  ten  separate irrevocable trusts for the  benefit  of  Mr.
Siegel's  children, nieces and nephews.  Mr. Siegel,  who  is  not  a
trustee of such trusts, disclaims beneficial ownership of the  shares
held by the trusts.

(4)Includes (i) 180,186 shares issuable upon the exercise of  options
which  are  exercisable within 60 days; (ii) 143,256 shares  held  by
certain  of the trusts referred to in footnote (2) above, over  which
Mr.  Shiftan has sole voting control and sole power to dispose of the
shares  held by the trusts; and (iii) 641,908 shares held by  certain
of  the  trusts  referred to in footnote (2) above,  over  which  Mr.
Shiftan  has  shared voting control, and under certain circumstances,
the  sole  power  to dispose of the shares held by the  trusts.   Mr.
Shiftan  disclaims  beneficial ownership of the shares  held  by  the
trusts.

(5)       Includes 962,423 shares for which Ms. Staley  is  the  sole
trustee  of  the trusts referred to in footnote (3) above over  which
she has sole voting control and sole power to dispose of said shares.
Ms.  Staley disclaims beneficial ownership of the shares held by  the
trusts.

(6)Includes 28,278 shares held under a trust of which Mr. Phillips is
a  beneficiary and 5,100 shares issuable upon the exercise of options
which are exercisable within 60 days.  Excludes 7,600 shares issuable
upon  the  exercise  of options which are not exercisable  within  60
days.

(7)Includes 60,000 shares issuable upon the exercise of options which
are  exercisable  within  60 days. Does not  include  114,000  shares
issuable  upon  the  exercise of options which  are  not  exercisable
within 60 days.

(8)  Includes  15,268  shares issuable upon the exercise  of  options
which  are exercisable within 60 days. Does not include 10,000 shares
issuable  upon  the  exercise of options which  are  not  exercisable
within  60 days.  Does not include 211,347 shares held in certain  of
the  trusts referred to in footnote (2).  Includes 2,850 shares  held
by three trusts over which Mr. Bruce Cohen has sole voting control.

(9)  Amount  and  Nature  of  Beneficial  Ownership  and  Percent  of
Outstanding Shares Beneficially Owned is based on Schedule 13G  dated
February  10, 2000 filed with the SEC reporting beneficial  ownership
of  securities of the Company held by Royce and Associates Inc. as of
December  31,  1999.   Does  not include 6,998  shares  owned  by  an
affiliated company.

(10)  Amount  and  Nature  of Beneficial  Ownership  and  Percent  of
Outstanding Shares Beneficially Owned is based on Schedule 13G  dated
February  14, 2000 filed with the SEC reporting beneficial  ownership
of  securities of the Company held by Wellington Management Co.,  LLP
as of December 31, 1999.

(11)  Includes 394,603 shares issuable upon the exercise  of  options
which  are  exercisable  within 60 days.  Does  not  include  131,600
shares   issuable  upon  the  exercise  of  options  which  are   not
exercisable within 60 days.

(12)  Calculated  on the basis of 11,634,746 shares of  Common  Stock
    outstanding, except that shares underlying options exercisable within
    60 days are deemed to be outstanding for purposes of calculating the
    beneficial ownership of securities owned by the holders  of  such
    options.

    To  the  knowledge  of  the Company, no arrangement  exists,  the
    operation  of  which might result in a change of control  of  the
    Company.

                         PROPOSAL NO. 1

                     ELECTION OF DIRECTORS

    A  board of six directors is to be elected at the Meeting to hold
office until the next Annual Meeting of Stockholders, or until  their
successors  are  duly elected and qualified. The  following  nominees
have been recommended by the Board of Directors.  It is the intention
of the persons named in the enclosed proxy to vote the shares covered
thereby  for the election of the six persons named below, unless  the
proxy contains contrary instructions:

                                                    Director or Executive
                                                    Officer of the Company
Name                 Age          Position         or its Predecessor Since

Milton  L. Cohen       71     Chairman  of the Board,               1958
                              Chief Executive Officer
                              and a Director.  Mr. Milton
                              Cohen has held the position
                              of Chairman of the Board and
                              Chief Executive Officer since
                              1958. From 1958 to 1999, Mr.
                              Milton Cohen was President of
                              the Company.

Jeffrey Siegel        57      President and a Director.  Mr.         1967
                              Siegel has held the position of
                              President since 1999.  Prior to
                              becoming President, since 1967,
                              Mr. Siegel was Executive Vice
                              President of the Company.

Bruce Cohen           42       Executive Vice President              1998
                               and a Director.  Mr. Bruce
                               Cohen has held the position of
                               Executive Vice President since
                               1999.  Prior to becoming
                               the Executive Vice President,
                               since 1991, Mr. Bruce Cohen was
                               Vice President - National Sales
                               Manager of the Company.

Craig Phillips         50      Vice-President - Manufacturing,        1973
                               Secretary and a Director


Ronald Shiftan          55     Director.  Mr. Shiftan has served      1991
                               as Deputy Executive Director of
                               The Port Authority of New York &
                               New Jersey since September 1998.
                               Prior to becoming Deputy Executive
                               Director of the Port Authority of
                               New York & New Jersey, he had, since
                               1996, been Chairman of Patriot Group,
                               LLC, a financial advisory firm.
                               Prior thereto, Mr. Shiftan held
                               executive management positions in
                               venture capital, investment banking
                               and financial advisory firms.

Howard   Bernstein       79    Director. Mr. Bernstein has been       1992
                               a member of the firm of
                               Certified Public Accountants, Cole,
                               Samsel & Bernstein LLC (and its
                               predecessors) for approximately
                               forty-nine years.


      Milton L. Cohen is the father of Bruce Cohen.

     Jeffrey Siegel and Craig Phillips are cousins.
      The  Company has no reason to believe that any of the  nominees
will  not be a candidate or will be unable to serve.  However, should
any  of the foregoing nominees become unavailable for any reason, the
persons  named  in the enclosed proxy intend to vote for  such  other
persons as the present Board may nominate.

      The Board recommends that stockholders vote FOR the election of
the  nominated directors, and signed proxies which are returned  will
be so voted unless otherwise instructed on the proxy card.


INFORMATION CONCERNING THE BOARD OF DIRECTORS OF LIFETIME HOAN

      The  directors  of  the  Company are elected  annually  by  the
stockholders of the Company.  They will serve until the  next  annual
meeting  of the stockholders of the Company or until their successors
have   been  duly  elected  and  qualified  or  until  their  earlier
resignation or removal.

     Directors who are not employees of the Company receive an annual
fee  of  $5,000  plus $1,000 for each meeting of the Board  attended.
Directors   who  are  employees  of  the  Company  do   not   receive
compensation  for such services.  The officers and directors  of  the
Company  have  entered  into  indemnification  agreements  with   the
Company.

      The  Board  has established an Audit Committee, the members  of
which  are  Messrs.  Ronald Shiftan (Chairman) and Howard  Bernstein.
The  Audit  Committee  meets with the Company's independent  auditors
during  the  course  of  their audit to review audit  procedures  and
receive recommendations  and reports from the auditors.  In addition,
the  Audit  Committee  monitors all corporate  activities  to  assure
conformity with good practice and government regulations.  The  Audit
Committee held two meetings during the year ended December 31, 1999.

      The Board has established a Compensation Committee, the members
of  which are Messrs. Milton L. Cohen (Chairman) and Jeffrey  Siegel.
The  Compensation  Committee  reviews  and  establishes  the  general
compensation  practices  and policies of  the  Company  and  approves
procedures for the administration thereof, including such matters  as
the  total  salary  and  fringe benefit programs.   The  Compensation
Committee held two meetings during the year ended December 31, 1999.

      The Board has established a Stock Option Committee, the members
of  which are Messrs. Milton L. Cohen (Chairman) and Jeffrey  Siegel.
The  Stock  Option  Committee is responsible  for  administering  the
Company's 1991 Stock Option Plan. The Board also established the 1996
Incentive  Stock  Option Plan Committee, the  members  of  which  are
Messrs.  Ronald  Shiftan (Chairman) and Howard  Bernstein.  The  1996
Incentive   Stock   Option   Plan  Committee   is   responsible   for
administering  the  1996  Incentive Stock Option  Plan.   Subject  to
stockholder approval and ratification, the 1996 Incentive Stock  Plan
Committee  will  also  serve  as  the  Bonus  Plan  Committee,  which
administers  the  Bonus  Plan and as the 2000 Plan  Committee,  which
administers  the  2000 Plan.  The Stock Option Committees  each  held
three meetings during the year ended December 31, 1999.

     The Board does not have a standing nominating committee; rather,
the Board as a whole performs the functions which would otherwise  be
delegated to such a committee.

     The Board of Directors held four meetings during the fiscal year
ended December 31, 1999.

      Each director attended every Board Meeting and every meeting of
the committee(s) on which he served.

                      CERTAIN TRANSACTIONS

     On April 6, 1984, the Company, pursuant to its 1984 Stock Option
Plan,  which  has  since been terminated, issued options  to  Messrs.
Milton  L.  Cohen,  Jeffrey Siegel and Craig Phillips,  officers  and
directors  of  the  Company.  On December 17, 1985, such  individuals
exercised their options and the following table reflects the  numbers
of shares issued (the "Option Shares"), the aggregate purchase price,
average price per share and method of payment.



                                                    
                     Number of
                     Shares of   Aggregate   Average
                   Common Stock  Purchase    Price per
Name                 Issued      Price       Share      Cash     Notes

Milton L. Cohen   1,713,204     $469,120     $ 0.27   $46,912    $422,208
Jeffrey Siegel    1,390,860      382,720       0.27    38,272     344,448
Craig Phillips      519,334      149,120       0.27    14,912     134,208
Total             3,623,398   $1,000,960             $100,096    $900,864

      The promissory notes issued by Messrs. Milton L. Cohen, Jeffrey
Siegel,  and Craig Phillips all bear interest at the rate of  9%  per
annum, are secured by such individuals' respective Option Shares  and
were  originally  due and payable on December 17, 1995.  In  December
1995,  the Board of Directors determined to extend the due  dates  of
the  notes to December 31, 2000. The interest has been paid each year
when due.

      In  August  1998, Mr. Shiftan was paid $200,000 and received  a
fully  vested  option to purchase 100,000 shares of Common  Stock  at
$10.63  per share as a financial advisory fee in connection with  the
Company's acquisition of Roshco, Inc.


                       EXECUTIVE COMPENSATION

Summary Compensation Table

      The  following table sets forth certain information  concerning
the  compensation of the Company's Chairman of the  Board  and  Chief
Executive  Officer  and  each of its other  most  highly  compensated
executive  officers  whose annual compensation for  the  fiscal  year
ended  December  31,  1999 exceeded $100,000  (the  "Named  Executive
Officers")  for services during the fiscal years ended  December  31,
1999, 1998 and 1997:





                                                    

                              Annual Compensation    Long-Term
                                                   Compensation
                                                      No. of
       Name and                                     Shares of
                                                      Common
                                                      Stock
                                                    Underlying
                                                      Stock     All other
  Principal Position   Year    Salary      Bonus      Options   Compensation

Milton L. Cohen        1999  699,998     $304,042       --       $6,017 (1)
Chairman and Chief     1998  726,921     $833,901(4)    --       $5,882 (1)
Executive Officer      1997  699,998     $626,310(5)  9,185      $5,875 (1)

Jeffrey Siegel         1999 400,010       $304,042       --          --
   President           1998 415,395       $833,901(4)    --          --
                       1997 400,010       $626,310(5)  9,185         --

Bruce Cohen            1999 201,000        $90,000(6)   10,000       --
  Executive V President1998 191,077        $90,000(7)    --      $56,050 (2)

Craig Phillips
   Vice President      1999 200,000          --          --          --
   Distribution        1998 200,962          --          --          --
   And Secretary       1997 168,270          --           5,000      --


Robert McNally (3)     1999 200,000        15,000(6)     24,000      --
  Vice President       1999 196,269        20,000(7)     --          --
  Finance and
  Treasurer            1997 $31,985           --         150,000      --




(1)   Represents the current dollar value of premiums paid for  split
dollar  life  insurance by the Company on behalf  of  Mr.  Milton  L.
Cohen.

(2)   Represents compensation from the exercise of nonqualified stock
options.

(3)  Mr. McNally joined the Company in October 1997.

(4)   Includes $320,901 accrued in 1998 and paid in 1999 for each  of
Messrs. Milton L. Cohen and Jeffrey Siegel.

(5)   Includes $132,310 accrued in 1997 and paid in 1998 for each  of
Messrs. Milton L. Cohen and Jeffrey Siegel.

(6)  Such amounts were accrued in 1999 and paid in 2000.

(7)  Such amounts were accrued in 1998 and paid in 1999.


Mr.  Milton  L.  Cohen,  Chairman of the Board  and  Chief  Executive
Officer, and Mr. Jeffrey Siegel, President of the Company, each  have
an  outstanding loan to the Company for $362,859 (the maximum  amount
of outstanding in the case of each of Messrs. Cohen and Siegel during
the  fiscal  year ended December 31, 1999). These loans do  not  bear
interest  and are due on December 31, 2001. The loans are being  paid
back  through payroll deductions beginning in the second  quarter  of
2000.


Option/SAR Grants in Last Fiscal Year


                  Individual Grants

             No. of Shares   % of Total
               of Common       Options
                 Stock       Granted to                        Grant Date
    Name       Underlying   Employees in  Excerise  Expiration  Present
                Options      Fiscal Year   Price    Date         Value
                Granted
Bruce Cohen          10,000         5.31%  $5.50  12/7/2009   $3,800(a)
Robert McNally       24,000        12.73%  %5.50  12/7/2009   $9,120(a)


_______________

(a)  Option  values reflect Black-Scholes model output  for  options.
The  assumptions used in the model were expected volatility of  .072,
risk-free rate of return of 5.88%, a dividend yield of 4.68%  and  an
expected option life of 5 years.

Aggregated  Option/SAR Exercises in the Last Fiscal Year  and  Fiscal
Year-End Option/SAR Values

      The following table sets forth certain information with respect
to  each  exercise  of  stock options during the  fiscal  year  ended
December  31,  1999 by each of the named executive officers  and  the
number  and  value of unexercised options held by each of  the  Named
Executive Officers as of December 31, 1999:


                             Number of Shares
                             of Common Stock
           Shares           Underlying  Unexercised   Value of Unexercised
        Acquired on  Value     Options/SARs at     In-The-Money Options/SARS
Name     Exercise    Realized  December 31, 1999     at December 31, 1999 (1)

                        Exercisable  Unexercisable   Exercisable Unexercisable
Milton L. Cohen--     --     53,185         --           $0          --

Jeffrey Siegel--      --     80,864         --           $0          --

Robert McNally--      --     60,000      114,000         $0          $0

Craig Phillips--      --      5,100        7,600         $0          $0

Bruce Cohen --        --     15,268       10,000      $4,161         $0

(1)   Calculated  based on the difference between  the  closing  sale
price  of the Common Stock, as reported on the Nasdaq National Market
on  December 31, 1999 ($5.25),  and the exercise price of each option
multiplied  by  the number of shares of Common Stock underlying  such
option.

                 BOARD COMPENSATION COMMITTEE REPORT
                                ON
                     EXECUTIVE COMPENSATION2

      It  is  the  responsibility of the Compensation Committee  (the
"Committee")  to  advise the Board relative to  the  salaries,  stock
options and bonuses granted to the named executive officers.

      Milton  L.  Cohen,  Chairman of the Board and  Chief  Executive
Officer,  and Jeffrey Siegel, President of the Company, entered  into
new  employment agreements with the Company in April  1996  and  such
agreements  were amended June 1997.   The agreements  replaced  those
entered into in 1984, which had been amended in 1991.

      The  Committee  determined that the new  compensation  packages
should   include   a   significant   portion   of   performance-based
compensation.   Accordingly, the base salaries  of  these  executives
were  reduced  and  the  Company adopted  the  1996  Incentive  Bonus
Compensation Plan.  According to such plan, the Chairman of the Board
and  President of the Company will be entitled to bonuses based on  a
percentage  of  the  Company's  annual  net  income.   The  Committee
believes that net income is one indication of the performance of  the
Chairman  of  the  Board  and President. See  "1996  Incentive  Bonus
Compensation  Plan".   The  Company also adopted  the  Lifetime  Hoan
Corporation  1996 Incentive Stock Option Plan which  authorizes   the
issuance of options to officers of the Company and its subsidiaries.

     In evaluating the merit of the base salaries pursuant to the new
employment  agreements,  the Committee took into  consideration  that
these   individuals   were  responsible  for  the   development   and
implementation  of the strategies which have enabled the  Company  to
compete  effectively in its market. Moreover, the Committee evaluated
the  operating  responsibility of each individual, his experience  in
the housewares industry, his expertise in overseas purchasing and the
amount  of time spent abroad.  The Committee also examined the impact
each  individual had on the profitability and future  growth  of  the
Company.

      Craig  Phillips, Vice President - Distribution of the  Company,
entered  into  a new employment agreement with the Company  in  April
1997.   This  agreement replaced an agreement entered into  in  April
1996.

       The  Board  intends  to  provide  other  key  executives  with
compensation packages sufficient to attract and retain other such key
executives.  Such compensation packages will provide for salary at  a
level   which  is  commensurate  with  the  responsibility  of   each
individual, and his or her prior experience.  Such salaries should be
comparable to the salaries of other companies of comparable size  and
nature.  Salary reviews are done annually.  Bonuses and stock options
may   be   awarded  in  accordance  with  performance,  results   and
competitive compensation packages.

      The  Board has ratified the Compensation Committee's evaluation
of  the  1999  compensation and performances of Mr. Milton  L.  Cohen
(Chief Executive Officer), Mr. Jeffrey Siegel  (President), Mr. Bruce
Cohen (Executive Vice President), Mr. Craig Phillips (Vice President-
Distribution)  and  Mr.  Robert McNally   (Vice  President-Finance)in
light  of  the criteria outlined above. The Committee and  the  Board
believe  that  the  Company's performance  in  a  challenging  retail
environment  underscores the contributions of these  individuals  and
that  their hands-on leadership has been an essential element of this
success.

                      Compensation Committee
                    of the Board of Directors
                         Milton L. Cohen
                          Jeffrey Siegel

                       Compensation Committee
                Interlocks and Insider Participation

      Milton  L.  Cohen and Jeffrey Siegel, who are  members  of  the
Compensation  Committee, are executive officers of the Company.   Mr.
Milton L. Cohen and Mr. Jeffrey Siegel issued promissory notes to the
Company in payment for shares of Common Stock purchased upon exercise
of  certain  stock options in 1985, the due dates of which promissory
notes were extended in 1995.  The terms of such promissory notes  are
described in "Certain Transactions" above.


                        PERFORMANCE GRAPH

       The  following graph compares the cumulative total return  on
 the  Company's Common Stock with the Nasdaq Market Value Index  and
 the   Housewares  Index  -  Media  General  Industry  Group.    The
 comparisons  in  this  table are required  by  the  Securities  and
 Exchange Commission and, therefore, are not intended to forecast or
 be inductive of possible future performance of the Company's Common
 Stock.

                    LIFETIME HOAN CORPORATION

 Cumulative  Total  Stockholder Return for the Period  December  31,
 1994 through December 31, 1999. 3





                                  

                              Nasdaq       Media
                  Lifetime    Market       General
       Period       Hoan      Index        Index
      12/31/94     100.00     100.00       100.00
      12/31/95      86.60     129.71       121.74
      12/31/96     110.01     161.18       151.01
      12/31/97     102.40     197.16       201.18
      12/31/98     103.51     278.08       182.97
      12/31/99      57.41     490.46       150.67

 Employment  Contracts and Termination of Employment and  Change-in-
 Control Arrangements

       Effective  April  7,  1996,  the  Company  entered  into  new
 employment agreements with Messrs. Milton L. Cohen, Chairman of the
 Board and Chief Executive Officer, and Jeffrey Siegel, President of
 the   Company,  providing  for  annual  salaries  of  $700,000  and
 $400,000,  respectively, and for the payment  to  them  of  bonuses
 pursuant  to the Company's 1996 Incentive Bonus Compensation  Plan.
 The  employment  agreements will continue in force until  April  6,
 2001,  and  thereafter for additional periods of  one  year  unless
 terminated  by either the Company or the executive. The  agreements
 provide   for,   among  other  things,  standard   fringe   benefit
 arrangements,  such  as  disability  benefits,  insurance  and   an
 accountable  expense  allowance.  The  employment  agreements  also
 provide  that  if  the Company is merged or otherwise  consolidated
 with  any other organization or substantially all of the assets  of
 the  Company  are sold or control of the Company has  changed  (the
 transfer  of  50% or more of the outstanding stock of the  Company)
 which  is  followed  in  the case of each  executive  by:  (i)  the
 termination of his employment agreement, other than for cause; (ii)
 the diminution of his duties or change in executive position; (iii)
 the  diminution of his compensation (other than a general reduction
 to all employees); or (iv) the relocation of his principal place of
 employment  to  other  than  the New York  Metropolitan  Area,  the
 Company  is  obligated to pay to such executive or his  estate  the
 base  salary required pursuant to the employment agreement for  the
 balance  of  the  term.  The  employment  agreements  also  contain
 restrictive covenants preventing each executive from competing with
 the  Company  for a period of five years from the  earlier  of  the
 termination   of  such  executive's  employment   (other   than   a
 termination by the Company without cause) or the expiration of  his
 employment agreement.

       Effective April 7, 1997, Mr. Phillips and the Company entered
 into  an  agreement providing for Mr. Phillip's employment  by  the
 Company  as  its  Vice-President-Manufacturing at a current  annual
 salary  of  $200,000.  The  agreement  which  expires  April  2000,
 provides   for,   among  other  things,  standard  fringe   benefit
 arrangements,  such  as  disability  benefits,  insurance  and   an
 accountable expense allowance.

 1996 Incentive Bonus Compensation Plan

       The  Company  had adopted a 1996 Incentive Bonus Compensation
 Plan (the "1996 Plan").  The 1996 Plan provided for the award of  a
 bonus,  with respect to each of the ten fiscal years of the Company
 beginning  with the 1996 fiscal year, to the Chairman of the  Board
 and  the  Chief  Executive  Officer and President  of  the  Company
 providing  they  were  then  in the  employ  of  the  Company.   As
 discussed below, the 1996 Plan has been terminated.

 1991 Stock Option Plan and 1996 Incentive Stock Option Plan

     The Board adopted the Company's 1991 Stock Option Plan as a
means to attract, retain and motivate key personnel.  In addition,
the Board adopted the Company's 1996 Incentive Stock Option Plan as a
means to retain and motivate the Chairman of the Board and the
President and Chief Executive Officer.  As discussed below, and
subject to stockholder approval and ratification, the Board has
approved the 2000 Plan.  The 2000 Plan is intended to replace the
Company's existing stock option plans.   If the 2000 Plan is
approved, no further options will be granted under the Company's 1991
Stock Option Plan or the Company's 1996 Incentive Stock Option Plan;
however the terms of those stock option plans will continue to govern
options that remain outstanding under those stock option plans.


 Limitation on Directors' Liability

       The  Company's Restated Certificate of Incorporation contains
 provisions which eliminate the personal liability of its  directors
 for  monetary  damages resulting from breaches of  their  fiduciary
 duty  of  loyalty,  acts or omissions not in good  faith  or  which
 involve  intentional  misconduct or a  knowing  violation  of  law,
 violations  under  Section 174 of the Delaware General  Corporation
 Law  or  for  any  transaction from which the director  derived  an
 improper personal benefit.

       The  Company has entered into indemnification agreements with
 each  of  its officers and directors which provide that the Company
 will   indemnify   the   indemnitee  against  expenses,   including
 reasonable attorney's fees, judgments, penalties, fines and amounts
 paid  in  settlement  actually and reasonably incurred  by  him  in
 connection  with  any  civil or criminal action  or  administrative
 proceeding  arising  out of the performance of  his  duties  as  an
 officer,  director,  employee  or  agent  of  the  Company.    Such
 indemnification is available if the acts of the indemnitee were  in
 good  faith,  if  the  indemnitee acted in a manner  he  reasonably
 believed  to  be  in or not opposed to the best  interests  of  the
 Company   and,  with  respect  to  any  criminal  proceeding,   the
 indemnitee  had  no  reasonable cause to believe  his  conduct  was
 unlawful.

Section 16(a) Beneficial Ownership Reporting Compliance

      Based  solely upon the Company's review of the copies  of  such
reports  furnished to the Company, the Company believes that required
filings  under Section 16(a) of the Securities Exchange Act of  1934,
applicable to the Company's executive officers and greater  than  10%
beneficial  owners  were timely filed during the  fiscal  year  ended
December  31,  1999, except that a Form 5 reporting  changes  in  the
beneficial  ownership of trusts of which Bruce Cohen is the  trustee,
an acquisition by gift of common stock to a trust his benefit, and  a
grant  of options was filed in April 2000, a Form 5 reporting  Milton
Cohen's transfer by gift of common stock to trusts for the benefit of
his  children  and grandchildren was filed in April 2000,  a  Form  5
reporting Robert McNally's grant of options was filed in April  2000,
and  a  Form 5 reporting Jeffrey Siegel's transfer by gift to certain
members of his family was filed in April 2000.

                           PROPOSAL NO. 2

       APPROVAL AND RATIFICATION OF APPOINTMENT OF AUDITORS

      Subject to stockholder approval and ratification, the Board has
reappointed the firm of Ernst & Young LLP as the independent auditors
to audit the Company's financial statements for the fiscal year ended
December  31,  2000.  Ernst  & Young LLP has  audited  the  Company's
financial statements since 1984.  If the stockholders do not  approve
and  ratify  this  appointment, other independent  auditors  will  be
considered by the Board.

      Representatives of Ernst & Young LLP are expected to be present
at  the  annual  meeting  and will have the  opportunity  to  make  a
statement if they desire and to respond to appropriate questions.

     The Board recommends that stockholders vote FOR the approval and
ratification of the appointment of Ernst & Young, LLP.

                           PROPOSAL NO. 3

                      APPROVAL OF THE COMPANY'S
               2000 INCENTIVE BONUS COMPENSATION PLAN

General

     At the Annual Meeting, stockholders will be asked to approve the
Board's  adoption of the Bonus Plan. Section 162(m) of  the  Internal
Revenue  Code  of  1986  (the "Code") generally  disallows  a  public
company's tax deduction in excess of $1 million for compensation paid
to  certain  executive officers of the Company,  subject  to  several
exceptions,  including  an exception for compensation  paid  under  a
stockholder-approved  plan  that  is "performance-based"  within  the
meaning  of Section 162(m). The Bonus Plan provides a means  for  the
payment  of  performance-based cash bonuses to certain key executives
of  the  Company  while preserving the Company's tax  deduction  with
respect to the payment thereof.

     The Bonus Plan, has replaced the existing 1996 Plan, which has
been terminated.  Unlike the 1996 Plan, which limited participation
to two designated senior executive positions and under which the
award opportunity was fixed as a percentage of net income, the Bonus
Plan affords the Company more flexibility to designate participants
and define award opportunities.

     The Bonus Plan has been adopted by a unanimous vote of the Board
of Directors, effective for the performance periods commencing on or
after January 1, 2000, subject to stockholder approval. Should
Stockholder approval not be obtained, the Bonus Plan will be void,
and any awards outstanding under the Bonus Plan will be canceled.

     The Board of Directors believes that, as a matter of general
policy, the Company's incentive compensation plans should be
structured to facilitate compliance with Section 162(m), but that the
Company should reserve the right to establish separate annual and
other incentive compensation arrangements for certain executive
officers that may not comply with Section 162(m) if it determines, in
its sole discretion, that to do so would be in the best interests of
the Company and the stockholders.

     The principal terms of the Bonus Plan are summarized below, and
a copy of the Plan is annexed to this proxy statement as Annex A.
The summary of the Bonus Plan set forth below is not intended to be a
complete description thereof, and such summary is qualified in its
entirety by the actual text of the Bonus Plan to which reference is
made.

Summary Description of the Bonus Plan

     The purpose of the Bonus Plan is (i) to retain and motivate key
executives of the Company who have been designated as participants in
the Bonus Plan for a given performance period (generally, any period
used to determine whether the established goals have been attained,
which may be one or more fiscal years or portions thereof), by
providing them with the opportunity to earn bonus awards that are
based on the extent to which specified performance goals for such
performance period have been achieved or exceeded and (ii) to
structure bonus opportunities in a way that will qualify the awards
as "performance-based" for purposes of Section 162(m) so that the
Company will be entitled to a tax deduction on the payment of such
incentive awards to certain executive officers.

     The Bonus Plan will be administered by the Bonus Plan Committee
(in such capacity, the "Bonus Plan Committee"), consisting of at
least two non-employee directors, each of whom is intended to qualify
as an "outside director" within the meaning of Section 162(m) of the
Code. The Bonus Plan Committee has broad administrative authority to,
among other things, designate participants, establish performance
goals and performance periods, determine the effect of termination of
employment and "change in control" transactions (as defined in the
Bonus Plan) prior to the payment of an award, and interpret and
administer the Bonus Plan. Ronald Shiftan and Howard Bernstein have
been appointed to serve on the Bonus Plan Committee.

     Participants in the Bonus Plan for any given performance period
may include any key employee of the Company or a subsidiary who is an
executive officer of the Company and who is designated as a
participant for such period by the Bonus Plan Committee. The
participants in the Bonus Plan for any given period will be
designated by the Bonus Plan Committee, in its sole discretion,
before the end of the 90th day of each performance period or the date
on which 25% of such performance period has been completed (such
period, the "Applicable Period"). This determination may vary from
period to period, and will be based primarily on the Bonus Plan
Committee's judgment as to which executive officers are likely to be
subject to the limitations of Section 162(m) as of the end of such
performance period, and which are reasonably expected to have
compensation in excess of  $1 million.

     Within the Applicable Period, the Bonus Plan Committee will
specify the applicable performance criteria and targets to be used
under the Bonus Plan for such performance period. These performance
criteria may vary from participant to participant and will be based
on one or more of the following Company, subsidiary, operating unit,
or division financial performance measures: pre-tax or after-tax net
income; operating income; gross revenue; profit margin; stock price
or cash flows; or strategic business criteria consisting of one or
more objectives based upon meeting specified revenue, market
penetration, geographic business expansion goals, cost targets, and
goals relating to acquisitions or divestitures. These performance
criteria or goals may be (i) expressed on an absolute or relative
basis; (ii) based on internal targets; (iii) based on comparison(s)
with prior performance; (iv) based on comparison(s) to capital,
stockholders' equity, shares outstanding, assets or net assets;
and/or (v) based on comparison(s) to the performance of other
companies. For example, an income-based performance measure could be
expressed in a number of ways, such as net earnings per share, or
return on equity, and with reference to meeting or exceeding a
specific target, or with reference to growth above a specified level,
such as prior year's performance, or current or previous peer group
performance. The Bonus Plan provides that the achievement of such
goals must be substantially uncertain at the time they are
established, and awards are subject to the Bonus Plan Committee's
right to reduce the amount of any award payable as a result of such
performance as discussed below.

     The target bonus opportunity for each participant may be
expressed as a dollar-denominated amount or by reference to a
formula, such as a percentage share of a bonus pool to be created
under the Bonus Plan, provided that, if a pool approach is used, the
total bonus opportunities represented by the shares designated for
the participants may not exceed 100% of the pool, and the Bonus Plan
Committee has the sole discretion to reduce (but not increase) the
actual bonuses awarded under the Bonus Plan. The actual bonus awarded
to any given participant at the end of a performance period will be
based on the extent to which the applicable financial performance
goals for such performance period are achieved, as determined by the
Bonus Plan Committee. The maximum bonus payable under the Bonus Plan
to any one individual in any one calendar year is $5 million.

     The Board of Directors may at any time amend or terminate the
Bonus Plan, provided that (i) without the participant's written
consent, no such amendment or termination will adversely affect the
annual bonus rights (if any) of any already designated participant
for a given performance period once the participant designations and
performance goals for such performance period have been announced;
and (ii) the Board of Directors will be authorized to make any
amendments necessary to comply with applicable regulatory
requirements, including, without limitation, Section 162(m).
Amendments to the Bonus Plan will require stockholder approval only
if required under Section 162(m).

New Plan Benefits

     The Bonus Plan Committee has designated Milton L. Cohen, the
Company's Chairman of the Board and Chief Executive Officer, and
Jeffrey Siegel, the Company's President, as participants in the Bonus
Plan for 2000.  The Bonus Plan Committee has awarded each a bonus
opportunity which is a function of 3.5% of net income of the Company
for the year, before any charges for taxes and before any provision
for compensation payable to either participant for the year, stock
options or extraordinary items, all as determined and calculated by
the Corporation's auditors using the same principles, methods and
conventions which shall then be used in the preparation of the
Company's audited financial statements.

Federal Income Tax Consequences

     The following is a brief description of the federal income tax
consequences generally arising with respect to awards that may be
granted under the Bonus Plan. This discussion is intended for the
information of stockholders considering how to vote at the annual
meeting and not as tax guidance to individuals who may participate in
the Bonus Plan.

     Under present federal income tax law, participants will
generally realize ordinary income equal to the amount of the award
received under the Bonus Plan in the year of such receipt. The
Company will receive a deduction for the amount constituting ordinary
income to the participant, provided that the participant's total
compensation is below the Section 162(m) limit or the Bonus Plan
award satisfies the requirements of the performance-based exception
of Section 162(m) of the Code. It is the Company's intention that the
Bonus Plan be adopted and administered in a manner that preserves the
Company's deductibility of compensation under Section 162(m) of the
Code.

     The Board recommends that stockholders vote FOR the approval of
the Board's adoption of the Bonus Plan, and signed proxies which are
returned will be so voted unless otherwise instructed on the proxy
card.

                           PROPOSAL NO. 4

       APPROVAL OF THE COMPANY'S 2000 LONG-TERM INCENTIVE PLAN

     The Board has adopted the 2000 Plan.  The 2000 Plan is intended
to replace the Company's existing stock option plans.  Adoption of
the 2000 Plan will enable us to continue to use stock options (and
other stock-based awards) as a means to attract, retain and motivate
our key personnel.  The Board's adoption of the 2000 Plan and all
awards granted under the 2000 Plan are conditioned upon stockholder
approval.  If the 2000 Plan is approved, no further options will be
granted under the existing stock option plans; however the terms of
the existing stock option plans will continue to govern options that
remain outstanding under those plans.  As of April 27, 2000, a total
of 1,095,479 shares of Common Stock were subject to options
outstanding under the existing stock option plans.

Description of the Plan

     The Plan is set forth as Annex B to this Proxy Statement, and
the description of the 2000 Plan contained herein is qualified in its
entirety by reference to Annex B.

     The purpose of the 2000 Plan is to provide a means to attract,
retain, motivate and reward selected directors, officers, employees
and consultants of the Company and its parents and subsidiaries by
increasing their ownership interests in the Company.  Awards under
the 2000 Plan may be granted by a committee of the Board (the
"Committee") and may include: (i) options to purchase shares of
Common Stock, including incentive stock options ("ISOs"),
non-qualified stock options or both; (ii) stock appreciation rights
("SARs"), whether in conjunction with the grant of stock options or
independent of such grant, or stock appreciation rights that are only
exercisable in the event of a change in control of the Company or
upon other events;  (iii) restricted stock, consisting of shares that
are subject to forfeiture based on the failure to satisfy
employment-related restrictions; (iv) deferred stock, representing
the right to receive shares of stock in the future; (v) bonus stock
and awards in lieu of cash compensation; (vi) dividend equivalents,
consisting of a right to receive cash, other awards, or other
property equal in value to dividends paid with respect to a specified
number of shares of Common Stock, or other periodic payments; or
(vii) other awards not otherwise provided for, the value of which are
based in whole or in part upon the value of Common Stock.  Awards
granted under the 2000 Plan are generally not assignable or
transferable except by the laws of descent and distribution.

     The flexible terms of the 2000 Plan are intended to, among other
things, permit the Committee to impose performance conditions with
respect to any award, thereby requiring forfeiture of all or part of
any award if performance objectives are not met, or linking the time
of exercisability or settlement of an award to the achievement of
performance conditions.  For awards intended to qualify as
"performance-based compensation" within the meaning of Section 162(m)
of the Internal Revenue Code (see below), such performance objectives
shall be based solely on (i) annual return on capital, (ii) annual
earnings or earnings per share, (iii) annual cash flow provided by
operations, (iv) changes in annual revenues, (v) stock price and/or
(v) strategic business criteria, consisting of one or more objectives
based on meeting specified revenue, market penetration, geographic
business expansion goals, cost targets, and goals relating to
acquisitions or divestitures.

     The Committee, which will administer the 2000 Plan, will have
the authority, among other things, to: (i) select the directors,
officers and other employees and consultants entitled to receive
awards under the 2009 Plan; (ii) determine the form of awards, or
combinations thereof, and whether such awards are to operate on a
tandem basis or in conjunction with other awards; (iii) determine the
number of shares of Common Stock or units or rights covered by an
award; and (iv) determine the terms and conditions of any awards
granted under the 2000 Plan, including any restrictions or
limitations on transfer, any vesting schedules or the acceleration
thereof and any forfeiture provision or waiver thereof.  The exercise
price at which shares of Common Stock may be purchased pursuant to a
grant of stock options under the 2000 Plan is to be determined by the
Committee at the time of grant in its discretion, which discretion
includes the ability to set an exercise price that is below the fair
market value of the shares of Common Stock covered by such grant at
the time of grant.

     The number of shares of Common Stock that may be subject to
outstanding awards granted under the 2000 Plan may not exceed
1,750,000.  In addition, no individual may receive awards in any one
calendar year relating to more than 500,000 shares of Common Stock.

     The 2000 Plan may be amended, altered, suspended, discontinued,
or terminated by the Board without stockholder approval unless such
approval is required by law or regulation or under the rules of any
stock exchange or automated quotation system on which Common Stock is
then listed or quoted.  Thus, stockholder approval will not
necessarily be required for amendments which might increase the cost
of the 2000 Plan or broaden eligibility.  Stockholder approval will
not be deemed to be required under laws or regulations that condition
favorable tax treatment on such approval, although the Board may, in
its discretion, seek stockholder approval in any circumstances in
which it deems such approval advisable.

     No awards have been granted under the 2000 Plan.  Awards that
may in the future be received by or allocated to the chief executive
officer, the four other most highly compensated executive officers,
or to such other groups of persons, cannot be determined at this
time.

Federal Tax Consequences

     The following is a brief description of the federal income tax
consequences generally arising with respect to awards that may be
granted under the 2000 Plan.  This discussion is intended for the
information of stockholders considering how to vote at the special
meeting and not as tax guidance to individuals who participate in the
2000 Plan.

     The grant of an option or SAR (including a stock-based award in
the nature of a purchase right) will create no tax consequences for
the participant or the Company.  A participant will not recognize
taxable income upon exercising an ISO (except that the alternative
minimum tax may apply) and the Company will receive no deduction at
that time.  Upon exercising an option other than an ISO (including a
stock-based award in the nature of a purchase right), the participant
must generally recognize ordinary income equal to the difference
between the exercise price and fair market value of the freely
transferable and nonforfeitable stock received.  In each case, the
Company will generally be entitled to a deduction equal to the amount
recognized as ordinary income by the participant.

     A participant's disposition of shares acquired upon the exercise
of an option, SAR or other stock-based award in the nature of a
purchase right generally will result in capital gain or loss measured
by the difference between the sale price and the participant's tax
basis in such shares (or the exercise price of the option in the case
of shares acquired by exercise of an ISO and held for the applicable
ISO holding periods).  Generally, there will be no tax consequences
to the Company in connection with a disposition of shares acquired
upon exercise of an option or other award, except that the Company
will generally be entitled to a deduction (and the participant will
recognize ordinary income) if shares acquired upon exercise of an ISO
are disposed of before the applicable ISO holding periods have been
satisfied.

     With respect to awards granted under the 2000 Plan that may be
settled either in cash or in stock or other property that is either
not restricted as to transferability or not subject to a substantial
risk of forfeiture, the participant must generally recognize ordinary
income equal to the cash or the fair market value of stock or other
property received.  The Company will generally be entitled to a
deduction for the same amount.  With respect to awards involving
stock or other property that is restricted as to transferability and
subject to a substantial risk of forfeiture, the participant must
generally recognize ordinary income equal to the fair market value of
the shares or other property received at the first time the shares or
other property become transferable or not subject to a substantial
risk of forfeiture, whichever occurs earlier.  The Company will
generally be entitled to a deduction in an amount equal to the
ordinary income recognized by the participant.  A participant may
elect to be taxed at the time of receipt of shares or other property
rather than upon lapse of restrictions on transferability or
substantial risk of forfeiture, but if the participant subsequently
forfeits such shares or property he will not be entitled to any tax
deduction, including a capital loss, for the value of the shares or
property on which he previously paid tax.  Such election must be made
and filed with the Internal Revenue Service within thirty days of the
receipt of the shares or other property.

     Section 162(m) of the Internal Revenue Code generally disallows
a public company's tax deduction for compensation to the chief
executive officer and the four other most highly compensated
executive officers in excess of $1 million.  Compensation that
qualifies as "performance-based compensation" is excluded from the $1
million deductibility cap, and therefore remains fully deductible by
the company that pays it.  Assuming the 2000 Plan is approved by
stockholders at the Annual Meeting, the Company believes that options
granted with an exercise price at least equal to 100% of the fair
market value of the underlying Common Stock at the date of grant, and
other awards the settlement of which is conditioned upon achievement
of performance goals (based on performance criteria described above),
will qualify as such "performance-based compensation," although other
awards under the 2000 Plan may not so qualify.

     The Board of Directors recommends that stockholders vote FOR the
approval of the Board's adoption of the 2000 Plan, and signed proxies
which are returned will be so voted unless otherwise instructed on
the proxy card.




STOCKHOLDER PROPOSALS

     A stockholder proposal intended to be presented at the Company's
2001  Annual Meeting of Stockholders must be received by the  Company
at  its principal executive offices on or before January 6, 2001,  to
be  included  in the Company's proxy statement and proxy relating  to
that meeting.

OTHER MATTERS

           The Management of the Company does not know of any matters
other  than  those stated in this Proxy Statement  which  are  to  be
presented  for  action at the Meeting.  If any other  matters  should
properly come before the Meeting, it is intended that proxies in  the
accompanying  form  will  be  voted on  any  such  other  matters  in
accordance  with  the judgement of the persons voting  such  proxies.
Discretionary authority to vote on such matters is conferred by  such
proxies upon the persons voting them.

           Financial statements for the Company are included  in  the
Annual  Report of the Company for the fiscal year ended December  31,
1999 which accompanies this Proxy Statement.

      Upon  the written request of any person who on the record  date
was  a record owner of Common Stock of the Company, or who represents
in  good faith that he or she was on such date a beneficial owner  of
such  Common  Stock,  the Company will send to such  person,  without
charge, a copy of its Annual Report on Form 10-K for the fiscal  year
ended    December  31,  1999,  including  financial  statements   and
schedules,  as  filed   with the Securities and Exchange  Commission.
Requests  for this report should be directed to Robert McNally,  Vice
President, Treasurer and CFO, Lifetime Hoan Corporation, One  Merrick
Avenue, Westbury, New York 11590.


                           By Order of the Board of Directors,


                                   Craig Phillips, Secretary

Dated:  April 28, 2000


ANNEX A

                      LIFETIME HOAN CORPORATION

               2000 INCENTIVE BONUS COMPENSATION PLAN


1.    Purpose.  The purpose of this 2000 Incentive Bonus Compensation
Plan  (the  "Plan") of Lifetime Hoan Corporation (the "Company")   is
(i)  to retain and motivate key senior executives of the Company  who
have  been  designated  as  Participants in  the  Plan  for  a  given
Performance  Period, by providing them with the opportunity  to  earn
bonus  awards  that  are  based  on the  extent  to  which  specified
performance  goals for such Performance Period have been achieved  or
exceeded;  and (ii) to structure such bonus opportunities  in  a  way
that will qualify the awards made as "performance-based" for purposes
of  Section  162(m) of the Internal Revenue Code of 1986, as  amended
(or any successor section) so that the Company will be entitled to  a
tax  deduction  on  the  payment of such  incentive  awards  to  such
employees.

2.   Definitions.  As used in the Plan, the following terms shall the
     meanings set forth below:

     (a)   "Annual Base Salary" shall mean the amount of base  salary
paid  to  a  Participant for a given year, adjusted  to  include  the
amount  of any base salary deferrals for such year, unless  the  Plan
Committee  otherwise  specifies at the time  that  the  Participant's
award opportunity for a given Performance Period is established.

     (b)   "Applicable  Period"  shall  mean,  with  respect  to  any
Performance Period, a period commencing on or before the first day of
such  Performance Period and ending no later than the earlier of  (i)
the  90th  day of such Performance Period, or (ii) the date on  which
25%  of  such  Performance  Period has been  completed.   Any  action
required under the Plan to be taken with the period specified in  the
preceding sentence may be taken at a later date if, but only if,  the
regulations  under Section 162(m) of the Code are hereafter  amended,
or  interpreted by the Internal Revenue Service, to permit such later
date,  in  which  case the term "Applicable Period" shall  be  deemed
amended accordingly.

     (c)  "Board" shall mean the Board of Directors of the Company as
constituted from time to time.

      (d)   "Cause"  shall mean "cause" as defined in any  employment
agreement  then in effect between the Participant and the Company  or
if  not  defined  therein or, if there shall be  no  such  agreement,
where  the  Participant:  (i)  commits  any  act  of  fraud,  willful
misconduct or dishonesty in connection with his employment  or  which
injures  the  Company  or its direct or indirect  subsidiaries;  (ii)
breaches  any other material provision of any agreement  between  the
Participant  and the Company or a subsidiary of the Company  relating
to the Participant's employment or breaches any fiduciary duty to the
Company  or its direct or indirect subsidiaries; (iii) fails, refuses
or  neglects  to  timely  perform any  material  duty  or  obligation
relating  to his position; (iv) commits a material violation  of  any
law, rule, regulation or by-law of any governmental authority (state,
federal or foreign), any securities exchange or association or  other
regulatory  or  self-regulatory body  or  agency  applicable  to  the
Company or its direct or indirect subsidiaries or any general  policy
or  directive  of the Company or its direct or indirect  subsidiaries
communicated in writing to the Participant; or (v) is charged with  a
crime  involving  moral  turpitude, dishonesty,  fraud  or  unethical
business conduct, or a felony.

     (e)  "Change of Control" shall mean:

               (i)  the date of the acquisition by any "person"
(within the meaning
          of Section 13(d)(3) or 14(d)(2) of the Exchange Act),
          excluding the Company or any of its subsidiaries or
          affiliates or any employee benefit plan sponsored by any of
          the foregoing, of beneficial ownership (within the meaning
          of Rule 13d-3 under the Exchange Act) of 20% or more of
          either (x) the then outstanding shares of common stock of
          the Company or (y) the then outstanding voting securities
          entitled to vote generally in the election of directors; or

               (ii)  the date the individuals who constitute the
          Board as of the effective date of the Plan (the "Incumbent
          Board") cease for any reason to constitute at least a
          majority of the members of the Board, provided that any
          individual becoming a director subsequent to the effective
          date of this Agreement whose election, or nomination for
          election by the Company's stockholders, was approved by a
          vote of at least a majority of the directors then
          comprising the Incumbent Board (other than any individual
          whose nomination for election to Board membership was not
          endorsed by the Company's management prior to, or at the
          time of, such individual's initial nomination for election)
          shall be, for purposes of this Agreement, considered as
          though such person were a member of the Incumbent Board; or

               (iii)   the consummation of a merger, consolidation,
          recapitalization, reorganization, sale or disposition of
          all or a substantial portion of the Company's assets, a
          reverse stock split of outstanding voting securities, the
          issuance of shares of stock of the Company in connection
          with the acquisition of the stock or assets of another
          entity, provided, however, that a Change of Control shall
          not occur under this clause (iii) if consummation of the
          transaction would result in at least 80% of the total
          voting power represented by the voting securities of the
          Company (or, if not the Company, the entity that succeeds
          to all or substantially all of the Company's business)
          outstanding immediately after such transaction being
          beneficially owned (within the meaning of Rule 13d-3
          promulgated pursuant to the Exchange Act) by at least 75%
          of the holders of outstanding voting securities of the
          Company immediately prior to the transaction, with the
          voting power of each such continuing holder relative to
          other such continuing holders not substantially altered in
          the transaction.

      (f)   "Code" shall mean the Internal Revenue Code  of 1986,  as
amended from time to time.

      (g)   "Committee" or "Plan Committee" shall mean the  committee
for the board consisting solely of two or more non-employee directors
(each  of whom is intended to qualify as an "outside director" within
the meaning of Section 162(m) of the Code) designated by the Board as
the  committee  responsible for administering  and  interpreting  the
Plan.

       (h)   "Company"  shall  mean  Lifetime  Hoan  Corporation,   a
corporation  organized under the laws of the State of  Delaware,  and
any successor thereto.

      (i)   "Disability" shall mean "disability" as  defined  in  any
employment agreement then in effect between the Participant  and  the
Company  or  if  not defined therein or if there  shall  be  no  such
agreement, as defined in the Company's long-term disability  plan  as
in  effect from time to time, or if there shall be no plan or if  not
defined  therein, the Participant's becoming physically  or  mentally
incapacitated and consequent inability for a period of  120  days  in
any  twelve  consecutive month period to perform his  duties  to  the
Company.

      (j)   "Exchange Act" means the Securities Exchange Act of 1934,
as amended.

      (k)   "Executive Officer" shall have the meaning set  forth  in
Rule  3b-7 promulgated under the Securities Exchange Act of 1934,  in
each case as amended from time to time.

      (l)  "Individual Award Opportunity" shall mean the performance-
based   award  opportunity  for  a  given  Participant  for  a  given
Performance  Period  as specified by the Plan  Committee  within  the
Applicable Period, which may be expressed in dollars or on a  formula
basis that is consistent with the provisions of the Plan.

      (m)  "Negative Discretion" shall mean the discretion authorized
by  the  Plan to be applied by the Committee to eliminate, or  reduce
the  size of, a bonus award otherwise payable to a Participant for  a
given  Performance  Period,  provided  that  the  exercise  of   such
discretion  would  not  cause  the  award  to  fail  to  qualify   as
"performance-based compensation" under Section 162(m)  of  the  Code.
By way of example and not by way of limitation, in no event shall any
discretionary  authority  granted  to  the  Committee  by  the   Plan
including,  but not limited to, Negative Discretion, be used  (i)  to
provide  for an award under the Plan in excess of the amount  payable
based  on actual performance versus the applicable performance  goals
for  the  Performance Period in question, or in excess of the maximum
individual  award limit specified in Section 6(b) below, or  (ii)  to
increase the amount otherwise payable to any other Participant.

      (n)  "Participant" shall mean, for any given Performance Period
with respect to which the Plan is in effect, each key employee of the
Company (including any subsidiary, operating unit or division) who is
an  Executive  Officer  of the Company and who  is  designated  as  a
Participant in the Plan for such Performance Period by the  Committee
pursuant to Section 4 below.

      (o)  "Performance Period" shall mean any period commencing   on
or   after January 1, 2000  for which performance goals are set under
Section 5 and during which performance shall be measured to determine
whether  such goals have been met for purposes of determining whether
a  Participant is entitled to payment of a bonus under the  Plan.   A
Performance Period may be coincident with one or more fiscal years of
the Company, or a portion thereof.

      (p)   "Plan"  or "Section 162(m) Plan" shall mean the  Lifetime
Hoan  Corporation  Section 162(m) Bonus Plan as  set  forth  in  this
document, and as amended from time to time.

      (q)  "Retirement" shall mean any termination of employment with
the  Company  and its subsidiaries (other than a termination  by  the
Company (or any of its subsidiaries) for Cause) that (i) qualifies as
a  "retirement" event under the terms of any tax-qualified retirement
plan maintained by the Company in which the Participant participates,
and  (ii) is approved in writing as a "Retirement" event for purposes
of  this Plan by (or pursuant to procedures established by) the  Plan
Committee.

3.   Administration.

      (a)  General.  The Plan shall be administered by the Committee.
Subject  to the terms of the Plan and applicable law (including,  but
not  limited to, Section 162(m) of the Code), and in addition to  any
other express powers and authorizations conferred on the Committee by
the  Plan,  the  Committee shall have the full power  and  authority,
after  taking into account, in its sole and absolute discretion,  the
recommendations of the Company's senior management:

                                     (i)  to  designate  (within  the
               Applicable  Period) the Participants in the  Plan  and
               the   individual   award  opportunities   and/or,   if
               applicable,  bonus pool award opportunities  for  such
               Performance Period;

                                    (ii)  to  designate  (within  the
               Applicable  Period)  and  thereafter  administer   the
               performance goals and other award terms and conditions
               that  are to apply under the Plan for such Performance
               Period;

                                    (iii)   to determine and  certify
               the  bonus  amounts  earned for any given  Performance
               Period,   based  on  actual  performance  versus   the
               performance  goals for such Performance Period,  after
               making any permitted Negative Discretion adjustments;

                                     (iv)   to  decide  (within   the
               Applicable  Period) any issues that are  not  resolved
               under  the express terms of the Plan relating  to  the
               impact on the bonus awards for such Performance Period
               of  (A)  a  termination of employment (due  to  death,
               Disability,  Retirement, voluntary termination  (other
               than  Retirement),  termination by the  Company  other
               than  for  Cause,  or termination by the  Company  for
               Cause), provided, in each case, that no payment  shall
               be  made for any given Performance Period prior to the
               time  that  the Plan Committee certifies, pursuant  to
               Section 6(c)(i) below, that the applicable performance
               goals for such Performance Period have been met or (B)
               a Change of Control;

                                    (v) to decide whether, under what
               circumstances and subject to what terms bonus  payouts
               are   to  be  paid  on  a  deferred  basis,  including
               automatic  deferrals  at the Committee's  election  as
               well   as  elective  deferrals  at  the  election   of
               Participants;

                                    (vi)   to adopt, revise, suspend,
               waive or repeal, when and as appropriate, in its  sole
               and  absolute  discretion, such administrative  rules,
               guidelines  and procedures for the Plan  as  it  deems
               necessary  or  advisable to implement  the  terms  and
               conditions of the Plan;

                                   (vii)  to interpret and administer
               the  terms  and provisions of the Plan and  any  award
               issued  under  the  Plan  (including  reconciling  any
               inconsistencies,   correcting   any    defaults    and
               addressing  any omissions in the Plan or  any  related
               instrument or agreement); and

                                    (viii) to otherwise supervise the
               administration of the Plan.

It  is  intended that all amounts payable to Participants  under  the
Plan  who  are "covered employees" within the meaning of Treas.  Reg.
Sec.  1.162-27(c)(2) (as amended from time to time) shall  constitute
"qualified  performance-based compensation"  within  the  meaning  of
Section  162(m)  of  the Code and Treas. Reg.  Sec.  1.162-27(e)  (as
amended from time to time), and, to the maximum extent possible,  the
Plan  and  the  terms  of  any awards under  the  Plan  shall  be  so
interpreted and construed.

      (b)   Binding Nature of Committee Decisions.  Unless  otherwise
expressly  provided  in  the Plan, all designations,  determinations,
interpretations and other decisions made under or with respect to the
Plan  or  any  award  under the Plan shall be  within  the  sole  and
absolute  discretion of the Committee, and shall be final, conclusive
and  binding  on all persons, including the Company, any Participant,
and  any  award beneficiary or other person having, or claiming,  any
rights under the Plan.

      (c)  Other.  No member of the Committee shall be liable for any
action or determination (including, but limited to, any decision  not
to  act)  made  in good faith with respect to the Plan or  any  award
under  the  Plan.  If a Committee member intended to  qualify  as  an
"outside director" under Section 162(m) of the Code does not in  fact
so  qualify,  the  mere  fact  of such  non-qualification  shall  not
invalidate any award or other action made by the Committee under  the
Plan which otherwise was validly made under the Plan.

4.   Plan Participation.

      (a)  Participant Designations By Plan Committee.  For any given
Performance  Period,  the Plan Committee, in its  sole  and  absolute
discretion, shall, within the Applicable Period, designate those  key
employees of the Company (including its subsidiaries, operating units
and  divisions)  who  shall be Participants  in  the  Plan  for  such
Performance Period.  Such Participant designations shall be  made  by
the  Plan  Committee,  in  its  sole and absolute  discretion,  based
primarily on its determination as to which key employees:

                                    (i)   are  likely to be Executive
               Officers  of  the Company as of the last  day  of  the
               fiscal year for which the Company would be entitled to
               a  Federal tax deduction for payment of  the award  in
               respect of such Performance Period;

                                    (ii)  are reasonably expected  by
               the Plan Committee to have individual compensation for
               such  fiscal year that may be in excess of $1 million,
               excluding  any compensation that is grandfathered  for
               Section  162(m) purposes or is otherwise excluded  for
               Section 162(m) purposes based on an existing or  other
               "performance-based" plan other than this Plan; and

                                    (iii)  are reasonably expected by
               the  Plan Committee to be "covered employees" for such
               fiscal year for Section 162(m) purposes,

and  such other consideration as the Committee deems appropriate,  in
its sole and absolute discretion.

      (b)   Impact  Of Plan Participation.  An individual  who  is  a
designated  Participant  in the Section 162(m)  Plan  for  any  given
Performance  Period  shall  not  also participate  in  the  Company's
general   bonus   plans  for  such  Performance   Period,   if   such
participation would cause any award hereunder to fail to  qualify  as
"performance-based" under Section 162(m).

5.   Performance Goals.

      (a)   Setting  Of  Performance Goals.  For a given  Performance
Period,  the Plan Committee shall, within the Applicable Period,  set
one  or  more objective performance goals for each Participant and/or
each  group  of Participants and/or each bonus pool (if  any).   Such
goals  shall  be  based exclusively on one or more of  the  following
corporate-wide  or subsidiary, division or operating  unit  financial
measures:

                    (1)  pre-tax or after-tax net income,

                    (2)  operating income,

                    (3)  gross revenue,

                    (4)  profit margin,

                    (5)  stock price,

                    (6)  cash flow(s),

                    (7)  strategic business criteria, consisting  of
               one  or  more  objectives based on  meeting  specified
               revenue,   market  penetration,  geographic   business
               expansion  goals, cost targets, and goals relating  to
               acquisitions or divestitures,

or  any  combination  thereof (in each  case  before  or  after  such
objective  income  and  expense allocations  or  adjustments  as  the
Committee may specify within the Applicable Period).  Each such  goal
may  be expressed on an absolute and/or relative basis, may be  based
on or otherwise employ comparisons based on current internal targets,
the past performance of the Company (including the performance of one
or  more  subsidiaries, divisions and/or operating units) and/or  the
past  or  current performance of other companies, and in the case  of
earnings-based  measures, may use or employ comparisons  relating  to
capital   (including,  but  limited  to,  the   cost   of   capital),
shareholders' equity and/or shares outstanding, or to assets  or  net
assets.  In all cases, the performance goals shall be such that  they
satisfy  any  applicable requirements under Treas. Reg.  Sec.  1.162-
27(e)(2) (as amended from time to time) that the achievement of  such
goals  be  "substantially  uncertain"  at  the  time  that  they  are
established, and that the award opportunity be defined in such a  way
that  a  third  party  with  knowledge of the  relevant  facts  could
determine  whether and to what extent the performance goal  has  been
met,  and,  subject to the Plan Committee's right to  apply  Negative
Discretion,  the  amount of the award payable as  a  result  of  such
performance.

      (b)   Impact  Of Extraordinary Items Or Changes In  Accounting.
The measures used in setting performance goals set under the Plan for
any  given Performance Period shall be determined in accordance  with
GAAP  and  a manner consistent with the methods used in the Company's
audited  financial  statements, without regard to  (i)  extraordinary
items  as  determined by the Company's independent public accountants
in  accordance with GAAP, (ii) changes in accounting, unless, in each
case,  the  Plan  Committee decides otherwise within  the  Applicable
Period or (iii)  non-recurring acquisition expenses and restructuring
charges.

6.   Bonus Pools, Award Opportunities And Awards.

      (a)   Setting Of Individual Award Opportunities.  At  the  time
that  annual performance goals are set for Participants for  a  given
Performance Period (within the Applicable Period), the Plan Committee
shall  also  establish  each Individual Award  Opportunity  for  such
Performance Period, which shall be based on the achievement of stated
target  performance  goals, and may be stated  in  dollars  or  on  a
formula basis (including, but not limited to, a designated share of a
bonus pool or a multiple of Annual Base Salary), provided:

                                   (i)  that the designated shares of
               any bonus pool shall not exceed 100% of such pool; and

                                    (ii)  that the Plan Committee, in
               all   cases,   shall  have  the  sole   and   absolute
               discretion,  based  on  such  factors  as   it   deems
               appropriate,  to apply Negative Discretion  to  reduce
               (but  not increase) the actual bonus awards that would
               otherwise  actually be payable to any  Participant  on
               the   basis  of  the  achievement  of  the  applicable
               performance goals.

      (b)  Maximum Individual Bonus Award.  Notwithstanding any other
provision of this Plan, the maximum bonus payable under the  Plan  to
any one individual in any one calendar year shall be $5 million.

      (c)   Bonus  Payments.  Subject to the following, bonus  awards
determined under the Plan for given Performance Period shall be  paid
to  Participants in cash, as soon as practicable following the end of
the Performance Period to which they apply, provided:

                                   (i)  that no such payment shall be
               made unless and until the Plan Committee, based on the
               Company's   audited   financial   results   for   such
               Performance  Period (as prepared and reviewed  by  the
               Company's   independent   public   accountants),   has
               certified  (in the manner prescribed under  applicable
               regulations)  the  extent  to  which  the   applicable
               performance  goals  for such Performance  Period  have
               been  satisfied, and has made its decisions  regarding
               the  extent  of any Negative Discretion adjustment  of
               awards (to the extent permitted under the Plan);

                                    (ii)  that the Plan Committee may
               specify  that a portion of the actual bonus award  for
               any  given  Performance Period  shall  be  paid  on  a
               deferred  basis, based on such award payment rules  as
               the Plan Committee may establish and announce for such
               Performance Period;

                                    (iii) that the Plan Committee may
               require  (if  established  and  announced  within  the
               Applicable   Period),   as  a   condition   of   bonus
               eligibility  (and  subject to such exceptions  as  the
               Committee  may  specify within the Applicable  Period)
               that  Participants  for such Performance  Period  must
               still be employed as of end of such Performance Period
               and/or  as  of  the later date that the  actual  bonus
               awards  for such Performance Period are announced,  in
               order to be eligible for an award for such Performance
               Period; and

                                    (iv)  that, within the Applicable
               Period  and  subject  to Section  6(c)(i)  above,  the
               Committee  may  adopt such forfeiture,  pro-ration  or
               other  rules as it deems appropriate, in its sole  and
               absolute  discretion, regarding the  impact  on  bonus
               award  rights  of  a Participant's death,  Disability,
               Retirement,   voluntary   termination   (other    than
               Retirement), termination by the Company other than for
               Cause, or termination by the Company for Cause.

7.   General Provisions.

      (a)   Plan Amendment Or Termination.  The Board may at any time
amend   or  terminate  the  Plan,  provided  that  (i)  without   the
Participant's written consent, no such amendment or termination shall
adversely  affect the bonus rights (if any) of any already designated
Participant  for  a  given Performance Period  once  the  Participant
designations and performance goals for such Performance  Period  have
been  announced,  (ii)  the Board shall be  authorized  to  make  any
amendments   necessary   to   comply   with   applicable   regulatory
requirements  (including, without limitation, Section 162(m)  of  the
Code),  and  (iii) the Board shall submit any Plan amendment  to  the
Company's  stockholders for their approval if and to the extent  such
approval is required under Section 162(m) of the Code.

     (b)  Applicable Law.  All issues arising under the Plan shall be
governed by, and construed in accordance with, the laws of the  State
of Delaware, applied without regard to conflict of law principles.

      (c)  Tax Withholding.  The Company (and its subsidiaries) shall
have  right to make such provisions and take such action  as  it  may
deem  necessary  or appropriate for the withholding of  any  and  all
Federal,  state  and  local taxes that the Company  (or  any  of  its
subsidiaries) may be required to withhold.

      (d)   No Employment Right Conferred.  Participation in the Plan
shall  not confer on any Participant the right to remain employed  by
the  Company  or  any of its subsidiaries, and the  Company  and  its
subsidiaries   specifically  reserve  the  right  to  terminate   any
Participant's employment at any time with or without cause or notice.

      (e)   Impact of Plan Awards on Other Plans.  Plan awards  shall
not be treated as compensation for purposes of any other compensation
or  benefit  plan,  program or arrangement  of  the  Company  or  any
subsidiary,  unless and except to the extent that the  Board  or  its
Compensation  Committee  so  determines  in  writing.   Neither   the
adoption  of the Plan nor the submission of the Plan to the Company's
stockholders  for their approval shall be construed as  limiting  the
power  of  the  Board  or  the Plan Committee  to  adopt  such  other
incentive arrangements as it may otherwise deem appropriate.

     (f)  Beneficiary Designations.  Each Participant shall designate
in  a  written  form  filed with the Committee  the  beneficiary  (or
beneficiaries) to receive the amounts (if any) payable under the Plan
in  the  event of the Participant's death prior to the bonus  payment
date   for   a   given  Performance  Period.   Any  such  beneficiary
designation may be changed by the Participant at any time without the
consent  of  the beneficiary (unless otherwise required  by  law)  by
filing  a new written beneficiary designation with the Committee.   A
beneficiary designation shall be effective only if the Company is  in
receipt of the designation prior to the Participant's death.   If  no
effective  beneficiary designation is made, the  beneficiary  of  any
amounts die shall be the Participant's estate.

      (g)  Costs & Expenses.  All award and administrative costs  and
expenses of the Plan  shall be borne by the Company.

     (h)  Non-Transferability of Rights.  Except as and to the extent
required  by law, a Participant's rights under the Plan  may  not  be
assigned  or  transferred in whole or in part either directly  or  by
operation  of  law  or otherwise (except, pursuant  to  Section  7(f)
above,  in the event of the Participant's death), including, but  not
limited  to,  by  way  of  execution, levy, garnishment,  attachment,
pledge, bankruptcy or in any other manner, and no such right  of  the
Participant  shall be subject to any obligation or liability  of  the
Participant  other  than  any obligation or  liability  owed  by  the
Participant to the Company (or any of its subsidiaries).

8.   Effective Date; Prior Plan.

      The  Plan shall be effective for Performance Periods commencing
on  and  after  January  1,  2000 and shall  remain  effective  until
terminated  by  the  Board;  provided, however,  that  the  continued
effectiveness  of the Plan shall be subject to the  approval  of  the
Company's  stockholders at such times and in such manner  as  may  be
required  pursuant  to Section 162(m).  The Plan  shall  replace  the
Company's  1996 Incentive Bonus Compensation Plan (the  "1996  Plan")
and no further awards shall be made thereunder.



ANNEX B

                      LIFETIME HOAN CORPORATION

                    2000 LONG-TERM INCENTIVE PLAN


  1.   Purpose.  The purpose of this 2000 Long-Term Incentive Plan (the
"Plan") of Lifetime Hoan, a Delaware corporation (the "Company"), is
to advance the interests of the Company and its stockholders by
providing a means to attract, retain, motivate and reward directors,
officers, employees and consultants of and service providers to the
Company and its affiliates and to enable such persons to acquire or
increase a proprietary interest in the Company, thereby promoting a
closer identity of interests between such persons and the Company's
stockholders.

  2.    Definitions.   The definitions of awards under  the  Plan,
including  Options, SARs (including Limited SARs), Restricted  Stock,
Deferred Stock, Stock granted as a bonus or in lieu of other  awards,
Dividend Equivalents and Other Stock-Based Awards as are set forth in
Section 6 of the Plan.  Such awards, together with any other right or
interest  granted  to  a  Participant  under  the  Plan,  are  termed
"Awards."   For purposes of the Plan, the following additional  terms
shall be defined as set forth below:

   (a)  "Award Agreement" means any written agreement, contract, notice
or other instrument or document evidencing an Award.

    (b)  "Beneficiary" shall mean the person, persons, trust or trusts
which have been designated by a Participant in his or her most recent
written  beneficiary designation filed with the Committee to  receive
the  benefits specified under the Plan upon such Participant?s  death
or,  if  there  is no designated Beneficiary or surviving  designated
Beneficiary,  then the person, persons, trust or trusts  entitled  by
will  or  the  laws  of  descent  and distribution  to  receive  such
benefits.

    (c)  "Board" means the Board of Directors of the Company.

    (d)  "Code" means the Internal Revenue Code of 1986, as amended from
time  to  time.   References to any provision of the  Code  shall  be
deemed to include regulations thereunder and successor provisions and
regulations thereto.

    (e)   "Committee" means the committee appointed by the Board  to
administer the Plan, or if no committee is appointed, the Board.

    (f)  "Exchange Act" means the Securities Exchange Act of 1934, as
amended  from  time  to  time.  References to any  provision  of  the
Exchange  Act  shall  be  deemed  to  include  rules  thereunder  and
successor provisions and rules thereto.

     (g)  "Fair Market Value" means, with respect to Stock, Awards, or
other property, the fair market value of such Stock, Awards, or other
property  determined  by  such methods  or  procedures  as  shall  be
established  from  time to time by the Committee, provided,  however,
that  if  the  Stock is listed on a national securities  exchange  or
quoted  in an interdealer quotation system, the Fair Market Value  of
such  Stock on a given date shall be based upon the last sales  price
at  the end of regular trading or, if unavailable, the average of the
closing  bid and asked prices per share of the Stock at  the  end  of
regular  trading  on  such  date (or, if  there  was  no  trading  or
quotation  in the Stock on such date, on the next preceding  date  on
which  there  was trading or quotation) as provided by  one  of  such
organizations.

     (h)  "ISO" means any Option that is designated as an incentive stock
option  within the meaning of Section 422 of the Code, and  qualifies
as such.

     (i)   "Parent"  means any "person" (within the meaning of Section
13(d)(3)  or 14(d)(2) of the Exchange Act) that controls the Company,
either directly or indirectly through one or more intermediaries.

     (j)   "Participant" means a person who, at a time when eligible under
Section 5 hereof, has been granted an Award under the Plan.

     (k)  "Rule 16b-3" means Rule 16b-3, as from time to time in effect
and  applicable  to  the Plan and Participants,  promulgated  by  the
Securities  and Exchange Commission under Section 16 of the  Exchange
Act.

     (l)   "Stock" means the Company?s Common Stock, and  such  other
securities as may be substituted for Stock pursuant to Section 4.

     (m)  "Subsidiary" means each entity that is controlled by the Company
or  a  Parent,  either  directly or indirectly through  one  or  more
intermediaries

     3.   Administration.

     (a)  Authority of the Committee.  Except as otherwise provided below,
the Plan shall be administered by the Committee.  The Committee shall
have  full and final authority to take the following actions, in each
case subject to and consistent with the provisions of the Plan:

          (i)  to select persons to whom Awards may be granted;

       (ii) to determine the type or types of Awards to be granted to each
     such person;

     (iii)     to determine the number of Awards to be granted, the number
     of  shares of Stock to which an Award will relate, the terms and
     conditions of any Award granted under the Plan (including, but not
     limited to, any exercise price, grant price or purchase price, any
     restriction or condition, any schedule for lapse of restrictions or
     conditions relating to transferability or forfeiture, exercisability
     or settlement of an Award, and waivers or accelerations thereof,
     performance conditions relating to an Award  (including performance
     conditions relating to Awards not intended to be governed by Section
     7(f) and waivers and modifications thereof), based in each case on
     such considerations as the Committee shall determine), and all other
     matters to be determined in connection with an Award;

          (iv)  to  determine whether, to what extent and under  what
     circumstances an Award may be settled, or the exercise price of an
     Award may be paid, in cash, Stock, other Awards, or other property,
     or an Award may be canceled, forfeited, or surrendered;

          (v)   to  determine whether, to what extent and under  what
     circumstances cash, Stock, other Awards or other property payable
     with respect to an Award will be deferred either automatically, at
     the election of the Committee or at the election of the Participant;

         (vi) to determine the restrictions, if any, to which Stock received
     upon exercise or settlement of an Award shall be subject (including
     lock-ups and other transfer restrictions), may condition the delivery
     of such Stock upon the execution by the Participant of any agreement
     providing for such restrictions;

        (vii)     to prescribe the form of each Award Agreement, which need
     not be identical for each Participant;

       (viii)    to adopt, amend, suspend, waive and rescind such rules and
     regulations  and appoint such agents as the Committee  may  deem
     necessary or advisable to administer the Plan;

        (ix) to correct any defect or supply any omission or reconcile any
     inconsistency in the Plan and to construe and interpret the Plan and
     any Award, rules and regulations, Award Agreement or other instrument
     hereunder; and

        (x)  to make all other decisions and determinations as may be
     required under the terms of the Plan or as the Committee may deem
     necessary or advisable for the administration of the Plan.

Other provisions of the Plan notwithstanding, the Board shall perform
the  functions of  the Committee for purposes of granting  awards  to
directors  who serve on the Committee, and the Board may perform  any
function  of  the  Committee under the Plan for  any  other  purpose,
including  without  limitation  for  the  purpose  of  ensuring  that
transactions under the Plan by Participants who are then  subject  to
Section  16 of the Exchange Act in respect of the Company are  exempt
under  Rule  16b-3.  In any case in which the Board is  performing  a
function  of  the  Committee under the Plan, each  reference  to  the
Committee herein shall be deemed to refer to the Board, except  where
the context otherwise requires.

   (b)  Manner of Exercise of Committee Authority.  Any action of the
Committee  with  respect to the Plan shall be final,  conclusive  and
binding  on  all  persons,  including the  Company,  its  Parent  and
Subsidiaries, Participants, any person claiming any rights under  the
Plan from or through any Participant and stockholders, except to  the
extent  the Committee may subsequently modify, or take further action
not consistent with, its prior action.  If not specified in the Plan,
the  time  at  which the Committee must or may make any determination
shall be determined by the Committee, and any such determination  may
thereafter  be  modified by the Committee (subject to Section  8(e)).
The  express  grant of any specific power to the Committee,  and  the
taking  of  any  action by the Committee, shall not be  construed  as
limiting any power or authority of the Committee.  Except as provided
under  Section  7(f),  the  Committee may  delegate  to  officers  or
managers  of the Company, its Parent or Subsidiaries  the  authority,
subject  to  such terms as the Committee shall determine, to  perform
such  functions  as  the  Committee  may  determine,  to  the  extent
permitted under applicable law.

   (c)  Limitation of Liability; Indemnification.  Each member of the
Committee shall be entitled to, in good faith, rely or act  upon  any
report or other information furnished to him by any officer or  other
employee  of the Company , its Parent or Subsidiaries, the  Company?s
independent   certified   public   accountants   or   any   executive
compensation consultant, legal counsel or other professional retained
by  the  Company  to assist in the administration of  the  Plan.   No
member  of  the Committee, or any officer or employee of the  Company
acting on behalf of the Committee, shall be personally liable for any
action,  determination or interpretation taken or made in good  faith
with  respect to the Plan, and all members of the Committee  and  any
officer or employee of the Company acting on its behalf shall, to the
extent  permitted by law, be fully indemnified and protected  by  the
Company   with   respect  to  any  such  action,   determination   or
interpretation.

     4.   Stock Subject to Plan.

  (a)  Amount of Stock Reserved.  The total number of shares of Stock
that  may be subject to outstanding Awards shall be 1,750,000. In  no
event shall the number of shares of Stock delivered upon the exercise
of  ISOs exceed 1,750,000; provided, however, that shares subject  to
ISOs shall not be deemed delivered if such ISOs are forfeited, expire
or otherwise terminate without delivery of shares to the Participant.
If an Award valued by reference to Stock may only be settled in cash,
the  number of shares to which such Award relates shall be deemed  to
be  Stock  subject to such Award for purposes of this  Section  4(a).
Any  shares  of Stock delivered pursuant to an Award may consist,  in
whole  or in part, of authorized and unissued shares, treasury shares
or shares acquired in the market on a Participant?s behalf.

  (b)  Annual Per-Participant Limitations.  During any calendar year,
no  Participant may be granted Awards that may be settled by delivery
of  more  than  500,000  shares of Stock, subject  to  adjustment  as
provided  in  Section 4(c). In addition, with respect to Awards  that
may  be settled in cash (in whole or in part), no Participant may  be
paid  during  any calendar year cash amounts relating to such  Awards
that  exceed  the greater of the Fair Market Value of the  number  of
shares  of Stock set forth in the preceding sentence at the  date  of
grant  or  the  date of settlement of the Award. This provision  sets
forth  two  separate limitations, so that Awards that may be  settled
solely by delivery of Stock will not operate to reduce the amount  of
cash-only  Awards, and vice versa; nevertheless, Awards that  may  be
settled in Stock or cash must not exceed either limitation.

   (c)  Adjustments.  In the event that the Committee shall determine
that  any recapitalization, forward or reverse split, reorganization,
merger,  consolidation, spin-off, combination, repurchase or exchange
of  Stock or other securities, Stock dividend or other special, large
and  non-recurring dividend or distribution (whether in the  form  of
cash,  securities  or other property), liquidation,  dissolution,  or
other similar corporate transaction or event, affects the Stock  such
that  an  adjustment is appropriate in order to prevent  dilution  or
enlargement  of the rights of Participants under the Plan,  then  the
Committee shall, in such manner as it may deem equitable, adjust  any
or  all  of  (i) the number and kind of shares of Stock reserved  and
available  for Awards under Sections 4(a) and 4(b), including  shares
reserved  for ISOs, (ii) the number and kind of shares of outstanding
Restricted Stock or other outstanding Awards in connection with which
shares have been issued, (iii) the number and kind of shares that may
be  issued  in  respect  of other outstanding  Awards  and  (iv)  the
exercise price, grant price or purchase price relating to any  Award.
(or,  if deemed appropriate, the Committee may make provision  for  a
cash  payment  with respect to any outstanding Award).  In  addition,
the  Committee  is authorized to make adjustments in  the  terms  and
conditions  of,  and  the  criteria included in,  Awards  (including,
without   limitation,  cancellation  of  unexercised  or  outstanding
Awards, or substitution of Awards using stock of a successor or other
entity)  in recognition of unusual or nonrecurring events (including,
without  limitation,  events  described in  the  preceding  sentence)
affecting the Company, its Parent  or any Subsidiary or the financial
statements  of  the  Company, its Parent or  any  Subsidiary,  or  in
response  to  changes in applicable laws, regulations, or  accounting
principles.

  5.   Eligibility.  Directors, officers and employees of the Company
or  its  Parent or any Subsidiary, and persons who provide consulting
or other services to the Company, its Parent or any Subsidiary deemed
by  the  Committee to be of substantial value to the Company  or  its
Parent and Subsidiaries, are eligible to be granted Awards under  the
Plan.   In addition, persons who have been offered employment by,  or
agreed  to  become  a director of, the Company,  its  Parent  or  any
Subsidiary,  and  persons employed by an entity  that  the  Committee
reasonably  expects  to  become  a Subsidiary  of  the  Company,  are
eligible to be granted an Award under the Plan.

     6.   Specific Terms of Awards.

 (a)  General.  Awards may be granted on the terms and conditions set
forth  in  this Section 6.  In addition, the Committee may impose  on
any   Award  or  the  exercise  thereof  such  additional  terms  and
conditions, not inconsistent with the provisions of the Plan, as  the
Committee  shall determine, including terms requiring  forfeiture  of
Awards  in the event of termination of employment or service  of  the
Participant.    Except  as  expressly  provided  by   the   Committee
(including  for  purposes of complying with the requirements  of  the
Delaware General Corporation Law relating to lawful consideration for
the issuance of shares), no consideration other than services will be
required as consideration for the grant (but not the exercise) of any
Award.

     (b)   Options.  The Committee is authorized to grant options  to
  purchase Stock on the following terms and conditions ("Options"):

       (i)  Exercise Price.  The exercise price per share of Stock
     purchasable under an Option shall be determined by the Committee.

       (ii) Time and Method of Exercise.  The Committee shall determine the
     time or times at which an Option may be exercised in whole or in
     part, the methods by which such exercise price may be paid or deemed
     to be paid, the form of such payment, including, without limitation,
     cash, Stock, other Awards or awards granted under other Company plans
     or other property (including notes or other contractual obligations
     of Participants to make payment on a deferred basis, such as through
     "cashless  exercise"  arrangements, to the extent  permitted  by
     applicable law), and the methods by which Stock will be delivered or
     deemed to be delivered to Participants.

       (iii)     Termination of Employment.  The Committee shall determine
     the  period,  if any, during which Options shall be  exercisable
     following a Participant?s termination of  his employment relationship
     with the Company, its Parent or any Subsidiary.  For this purpose,
     unless  otherwise determined by the Committee,  any  sale  of  a
     Subsidiary of the Company pursuant to which it ceases  to  be  a
     Subsidiary of the Company shall be deemed to be a termination of
     employment by any Participant employed by such Subsidiary.  Unless
     otherwise determined by the Committee, (x) during any period that an
     Option is exercisable following termination of employment, it shall
     be  exercisable only to the extent it was exercisable upon  such
     termination of employment, and (y) if such termination of employment
     is for cause, as determined in the discretion of the Committee, all
     Options held by the Participant shall immediately terminate.

       (iv) Sale of the Company.  Upon the consummation of any transaction
     whereby the Company (or any successor to the Company or substantially
     all  of  its business) becomes a wholly-owned Subsidiary of  any
     corporation, all Options outstanding under the Plan shall terminate,
     unless such other corporation shall continue or assume the Plan as it
     relates  to  Options then outstanding (in which case such  other
     corporation  shall be treated as the Company  for  all  purposes
     hereunder, and, pursuant to Section 4(c), the Committee of such other
     corporation shall make appropriate adjustment in the number and kind
     of shares of Stock subject thereto and the exercise price per share
     thereof to reflect consummation of such transaction).  If the Plan is
     not to be so assumed, the Company shall notify the Participant of
     consummation  of such transaction at least ten days  in  advance
     thereof.

      (v)  Options Providing Favorable Tax Treatment.  The Committee may
     grant Options that may afford a Participant with favorable treatment
     under the tax laws applicable to such Participant, including, but not
     limited to ISOs. If Stock acquired by exercise of an ISO is sold or
     otherwise disposed of within two years after the date of grant of the
     ISO  or within one year after the transfer of such Stock to  the
     Participant,  the holder of the Stock immediately prior  to  the
     disposition shall promptly notify the Company in writing of the date
     and terms of the disposition and shall provide such other information
     regarding the disposition as the Company may reasonably require in
     order to secure any deduction then available against the Company?s or
     any other corporation?s taxable income.  The Company may impose such
     procedures as it determines may be necessary to ensure that such
     notification  is made.  Each Option granted as an ISO  shall  be
     designated as such in the Award Agreement relating to such Option.

     (c)  Stock Appreciation Rights.  The Committee is authorized to grant
stock  appreciation  rights  on the following  terms  and  conditions
("SARs"):

          (i)  Right to Payment.  An SAR shall confer on the Participant to
     whom it is granted a right to receive, upon exercise thereof, the
     excess of (A) the Fair Market Value of one share of Stock on the date
     of exercise (or, if the Committee shall so determine in the case of
     any such right other than one related to an ISO, the Fair Market
     Value of one share at any time during a specified period before or
     after the date of exercise), over (B) the grant price of the SAR as
     determined by the Committee as of the date of grant of the  SAR,
     which, except as provided in Section 7(a), shall be not less than the
     Fair Market Value of one share of Stock on the date of grant.

     (ii) Other Terms.  The Committee shall determine the time or times at
     which an SAR may be exercised in whole or in part, the method of
     exercise, method of settlement, form of consideration payable in
     settlement, method by which Stock will be delivered or deemed to be
     delivered to Participants, whether or not an SAR shall be in tandem
     with any other Award, and any other terms and conditions of any SAR.
     Limited SARs that may only be exercised upon the occurrence of a
     change in control of the Company may be granted on such terms, not
     inconsistent with this Section 6(c), as the Committee may determine.
     Limited SARs may be either freestanding or in tandem with  other
     Awards.

     (d)  Restricted Stock.  The Committee is authorized to grant Stock
that is subject to restrictions based on continued employment on  the
following terms and conditions ("Restricted Stock"):

      (i)  Grant and Restrictions.  Restricted Stock shall be subject to
     such restrictions on transferability and other restrictions, if any,
     as the Committee may impose, which restrictions may lapse separately
     or in combination at such times, under such circumstances, in such
     installments, or otherwise, as the Committee may determine.  Except
     to the extent restricted under the terms of the Plan and any Award
     Agreement relating to the Restricted Stock, a Participant granted
     Restricted  Stock shall have all of the rights of a  stockholder
     including, without limitation, the right to vote Restricted Stock or
     the right to receive dividends thereon.

     (ii) Forfeiture.  Except as otherwise determined by the Committee,
     upon  termination of employment or service (as determined  under
     criteria  established  by the Committee) during  the  applicable
     restriction period, Restricted Stock that is at that time subject to
     restrictions  shall be forfeited and reacquired by the  Company;
     provided,  however, that the Committee may provide, by  rule  or
     regulation  or in any Award Agreement, or may determine  in  any
     individual case, that restrictions or forfeiture conditions relating
     to Restricted Stock will be waived in whole or in part in the event
     of termination resulting from specified causes.

     (iii)     Certificates for Stock.  Restricted Stock granted under the
     Plan  may  be  evidenced in such manner as the  Committee  shall
     determine.   If certificates representing Restricted  Stock  are
     registered in the name of the Participant, such certificates may bear
     an  appropriate  legend referring to the terms, conditions,  and
     restrictions applicable to such Restricted Stock, the Company may
     retain physical possession of the certificate, in which case the
     Participant shall be required to have delivered a stock power to the
     Company, endorsed in blank, relating to the Restricted Stock.

          (iv) Dividends.  Dividends paid on Restricted Stock shall be either
     paid  at  the  dividend payment date in cash  or  in  shares  of
     unrestricted Stock having a Fair Market Value equal to the amount of
     such dividends, or the payment of such dividends shall be deferred
     and/or  the amount or value thereof automatically reinvested  in
     additional  Restricted Stock, other Awards, or other  investment
     vehicles, as the Committee shall determine or permit the Participant
     to elect.  Stock distributed in connection with a Stock split or
     Stock dividend, and other property distributed as a dividend, shall
     be  subject to restrictions and a risk of forfeiture to the same
     extent as the Restricted Stock with respect to which such Stock or
     other property has been distributed, unless otherwise determined by
     the Committee.

     (e)  Deferred Stock.  The Committee is authorized to grant units
representing the right to receive Stock at a future date  subject  to
the following terms and conditions ("Deferred Stock"):

          (i)  Award and Restrictions.  Delivery of Stock will occur upon
     expiration of the deferral period specified for an Award of Deferred
     Stock by the Committee (or, if permitted by the Committee, as elected
     by the Participant).  In addition, Deferred Stock shall be subject to
     such  restrictions as the Committee may impose,  if  any,  which
     restrictions may lapse at the expiration of the deferral period or at
     earlier  specified  times,  separately  or  in  combination,  in
     installments or otherwise, as the Committee may determine.

          (ii) Forfeiture.  Except as otherwise determined by the Committee,
     upon  termination of employment or service (as determined  under
     criteria established by the Committee) during the applicable deferral
     period or portion thereof to which forfeiture conditions apply (as
     provided in the Award Agreement evidencing the Deferred Stock), all
     Deferred  Stock that is at that time subject to such  forfeiture
     conditions shall be forfeited; provided, however, that the Committee
     may provide, by rule or regulation or in any Award Agreement, or may
     determine in any individual case, that restrictions or forfeiture
     conditions relating to Deferred Stock will be waived in whole or in
     part in the event of termination resulting from specified causes.

     (f)   Bonus  Stock and Awards in Lieu of Cash Obligations.   The
Committee is authorized to grant Stock as a bonus, or to grant  Stock
or  other  Awards in lieu of Company obligations to  pay  cash  under
other plans or compensatory arrangements.

     (g)  Dividend Equivalents.  The Committee is authorized to grant
awards entitling the Participant to receive cash, Stock, other Awards
or other property equal in value to dividends paid with respect to  a
specified   number  of  shares  of  Stock  ("Dividend  Equivalents").
Dividend  Equivalents may be awarded on a free-standing basis  or  in
connection  with  another  Award.  The  Committee  may  provide  that
Dividend  Equivalents shall be paid or distributed  when  accrued  or
shall  be deemed to have been reinvested in additional Stock,  Awards
or  other  investment vehicles, and subject to such  restrictions  on
transferability  and  risks  of  forfeiture,  as  the  Committee  may
specify.

     (h)  Other Stock-Based Awards.  The Committee is authorized, subject
to  limitations under applicable law, to grant such other Awards that
may  be  denominated or payable in, valued in whole  or  in  part  by
reference to, or otherwise based on, or related to, Stock and factors
that may influence the value of Stock, as deemed by the Committee  to
be  consistent  with  the  purposes of the Plan,  including,  without
limitation, convertible or exchangeable debt securities, other rights
convertible  or exchangeable into Stock, purchase rights  for  Stock,
Awards  with  value  and payment contingent upon performance  of  the
Company  or any other factors designated by the Committee and  Awards
valued  by  reference  to the book value of Stock  or  the  value  of
securities  of  or the performance of specified Subsidiaries  ("Other
Stock  Based Awards").  The Committee shall determine the  terms  and
conditions of such Awards.  Stock issued pursuant to an Award in  the
nature  of a purchase right granted under this Section 6(h) shall  be
purchased  for  such consideration, paid for at such times,  by  such
methods,  and  in  such forms, including, without  limitation,  cash,
Stock,  other  Awards,  or other property,  as  the  Committee  shall
determine.  Cash awards, as an element of or supplement to any  other
Award under the Plan, may be granted pursuant to this Section 6(h).

     7.   Certain Provisions Applicable to Awards.

 (a)  Stand-Alone, Additional, Tandem, and Substitute Awards.  Awards
granted  under  the Plan may, in the discretion of the Committee,  be
granted  either  alone  or  in addition to,  in  tandem  with  or  in
substitution for any other Award granted under the Plan or any  award
granted  under  any  other  plan  of  the  Company,  its  Parent   or
Subsidiaries or any business entity to be acquired by the Company  or
a  Subsidiary, or any other right of a Participant to receive payment
from  the  Company  its Parent or Subsidiaries.   Awards  granted  in
addition  to or in tandem with other Awards or awards may be  granted
either  as of the same time as or a different time from the grant  of
such other Awards or awards.

(b)  Term of Awards.  The term of each Award shall be for such period
as  may be determined by the Committee; provided, however, that in no
event shall the term of any ISO or an SAR granted in tandem therewith
exceed  a  period of ten years from the date of its  grant  (or  such
shorter period as may be applicable under Section 422 of the Code).

 (c)  Form of Payment Under Awards.  Subject to the terms of the Plan
and  any  applicable Award Agreement, payments  to  be  made  by  the
Company,  its  Parent  or Subsidiaries upon the  grant,  exercise  or
settlement  of  an Award may be made in such forms as  the  Committee
shall  determine, including, without limitation, cash,  Stock,  other
Awards  or  other  property, and may be made in a single  payment  or
transfer, in installments or on a deferred basis.  Such payments  may
include,  without limitation, provisions for the payment or crediting
of  reasonable  interest on installment or deferred payments  or  the
grant  or crediting of Dividend Equivalents in respect of installment
or deferred payments denominated in Stock.

     (d)  Rule 16b-3 Compliance.

     (i)  Six-Month Holding Period.  Unless a Participant could otherwise
     dispose  of  equity securities, including derivative securities,
     acquired under the Plan without incurring liability under Section
     16(b) of the Exchange Act, equity securities acquired under the Plan
     must be held for a period of six months following the date of such
     acquisition, provided that this condition shall be satisfied with
     respect to a derivative security if at least six months elapse from
     the date of acquisition of the derivative security to the date of
     disposition of the derivative security (other than upon exercise or
     conversion) or its underlying equity security.

     (ii) Other Compliance Provisions.  With respect to a Participant who
     is then subject to Section 16 of the Exchange Act in respect of the
     Company, the Committee shall implement transactions under the Plan
     and  administer the Plan in a manner that will ensure that  each
     transaction by such a Participant is exempt from liability under Rule
     16b-3, except that such a Participant may be permitted to engage in a
     non-exempt transaction under the Plan if written notice has been
     given to the Participant regarding the non-exempt nature of such
     transaction.  The Committee may authorize the Company to repurchase
     any Award or shares of Stock resulting from any Award in order to
     prevent a Participant who is subject to Section 16 of the Exchange
     Act from incurring liability under Section 16(b).  Unless otherwise
     specified by the Participant, equity securities, including derivative
     securities, acquired under the Plan which are disposed of  by  a
     Participant shall be deemed to be disposed of in the order acquired
     by the Participant.

     (e)  Loan Provisions.  With the consent of the Committee, and subject
at  all times to, and only to the extent, if any, permitted under and
in   accordance   with,  laws  and  regulations  and  other   binding
obligations or provisions applicable to the Company, the Company  may
make, guarantee or arrange for a loan or loans to a Participant  with
respect  to the exercise of any Option or other payment in connection
with any Award, including the payment by a Participant of any or  all
federal, state or local income or other taxes due in connection  with
any  Award.   Subject to such limitations, the Committee  shall  have
full  authority  to decide whether to make a loan or loans  hereunder
and to determine the amount, terms and provisions of any such loan or
loans,  including the interest rate to be charged in respect  of  any
such  loan  or  loans, whether the loan or loans are to  be  with  or
without recourse against the borrower, the terms on which the loan is
to  be  repaid and conditions, if any, under which the loan or  loans
may be forgiven.

(f)  Performance-Based Awards.  The Committee may, in its discretion,
designate  any  Award the exercisability or settlement  of  which  is
subject   to   the  achievement  of  performance  conditions   as   a
performance-based  Award subject to this Section 7(f),  in  order  to
qualify  such  Award  as  "qualified performance-based  compensation"
within the meaning of Code Section 162(m) and regulations thereunder.
The  performance objectives for an Award subject to this Section 7(f)
shall  consist of one or more business criteria and a targeted  level
or  levels of performance with respect to such criteria, as specified
by  the  Committee  but  subject to this Section  7(f).   Performance
objectives   shall  be  objective  and  shall  otherwise   meet   the
requirements of Section 162(m)(4)(C) of the Code.  Business  criteria
used  by  the  Committee in establishing performance  objectives  for
Awards subject to this Section 7(f) shall be selected from among  the
following:

           (1)  Annual return on capital;

           (2)  Annual earnings or earnings per share;

           (3)  Annual cash flow provided by operations;

           (4)  Increase in stock price;

           (5)  Changes in annual revenues; and/or

           (6)  Strategic business criteria, consisting of one or more
            objectives based on meeting specified revenue, market penetration,
            geographic business expansion goals, cost targets, and goals
            relating to acquisitions or divestitures.

The  levels  of  performance required with respect to  such  business
criteria   may   be   expressed  in  absolute  or  relative   levels.
Performance  objectives  may  differ for  such  Awards  to  different
Participants.  The Committee shall specify the weighting to be  given
to  each performance objective for purposes of determining the  final
amount payable with respect to any such Award.  The Committee may, in
its discretion, reduce the amount of a payout otherwise to be made in
connection  with an Award subject to this Section 7(f), but  may  not
exercise  discretion to increase such amount, and the  Committee  may
consider  other  performance criteria in exercising such  discretion.
All  determinations  by  the  Committee  as  to  the  achievement  of
performance  objectives shall be in writing.  The Committee  may  not
delegate any responsibility with respect to an Award subject to  this
Section 7(f).

     8.   General Provisions.

 (a)  Compliance With Laws and Obligations.  The Company shall not be
obligated to issue or deliver Stock in connection with any  Award  or
take any other action under the Plan in a transaction subject to  the
requirements of any applicable securities law, any requirement  under
any listing agreement between the Company and any national securities
exchange  or automated quotation system or any other law,  regulation
or  contractual  obligation  of  the Company  until  the  Company  is
satisfied that such laws, regulations, and other obligations  of  the
Company  have  been complied with in full.  Certificates representing
shares  of  Stock  issued  under the Plan will  be  subject  to  such
stop-transfer  orders  and other restrictions as  may  be  applicable
under  such  laws, regulations and other obligations of the  Company,
including any requirement that a legend or legends be placed thereon.
In  addition, the Company may adopt policies that impose restrictions
on  the timing of exercise of Options, SARs or other Awards (e.g., to
enforce compliance with Company-imposed black-out periods).

  (b)  Limitations on Transferability.  Awards and other rights under
the Plan will not be transferable by a Participant except by will  or
the laws of descent and distribution or to a Beneficiary in the event
of   the  Participant?s  death,  shall  not  be  pledged,  mortgaged,
hypothecated  or otherwise encumbered, or otherwise  subject  to  the
claims  of  creditors, and, in the case of ISOs and  SARs  in  tandem
therewith,  shall be exercisable during the lifetime of a Participant
only  by  such  Participant or his guardian or legal  representative;
provided, however, that such Awards and other rights (other than ISOs
and  SARs  in  tandem therewith) may be transferred to  one  or  more
transferees during the lifetime of the Participant to the extent  and
on such terms as then may be permitted by the Committee.

  (c)  No Right to Continued Employment or Service.  Neither the Plan
nor  any  action  taken hereunder shall be construed  as  giving  any
employee,  director or other person the right to be retained  in  the
employ  or service of the Company, its Parent or any Subsidiary,  nor
shall  it  interfere in any way with the right of  the  Company,  its
Parent  or  any Subsidiary to terminate any employee?s employment  or
other person?s service at any time or with the right of the Board  or
stockholders to remove any director.

 (d)  Taxes.  The Company, its Parent and Subsidiaries are authorized
to  withhold from any Award granted or to be settled, any delivery of
Stock  in connection with an Award, any other payment relating to  an
Award  or  any payroll or other payment to a Participant  amounts  of
withholding and other taxes due or potentially payable in  connection
with  any  transaction involving an Award, and  to  take  such  other
action as the Committee may deem advisable to enable the Company, its
Parent  and Subsidiaries and Participants to satisfy obligations  for
the  payment of withholding taxes and other tax obligations  relating
to  any Award.  This authority shall include authority to withhold or
receive  Stock or other property and to make cash payments in respect
thereof in satisfaction of a Participant?s tax obligations.

     (e)  Changes to the Plan and Awards.  The Board may amend, alter,
suspend,  discontinue  or  terminate  the  Plan  or  the  Committee?s
authority  to  grant  Awards under the Plan without  the  consent  of
stockholders  or Participants, except that any such action  shall  be
subject  to the approval of the Company?s stockholders at  or  before
the next annual meeting of stockholders for which the record date  is
after  such Board action if such stockholder approval is required  by
any  federal  or state law or regulation or the rules  of  any  stock
exchange or automated quotation system on which the Stock may then be
listed  or  quoted, and the Board may otherwise, in  its  discretion,
determine  to  submit other such changes to the Plan to  stockholders
for  approval;  provided, however, that, without the  consent  of  an
affected Participant, no such action may materially impair the rights
of  such  Participant under any Award theretofore granted to him  (as
such rights are set forth in the Plan and the Award Agreement).   The
Committee may waive any conditions or rights under, or amend,  alter,
suspend, discontinue, or terminate, any Award theretofore granted and
any  Award  Agreement  relating  thereto;  provided,  however,  that,
(subject  to  Section  4(c))  without  the  consent  of  an  affected
Participant, no such action may materially impair the rights of  such
Participant  under such Award (as such rights are set  forth  in  the
Plan  and  the Award Agreement).  Notwithstanding the foregoing,  the
Board  or  the  Committee  may  take any  action  (including  actions
affecting  or terminating outstanding Awards) to the extent necessary
for  a  business combination in which the Company is a  party  to  be
accounted  for  under the pooling-of-interests method  of  accounting
under  Accounting Principles Board Opinion No. 16 (or  any  successor
thereto).   The Board or the Committee shall also have the  authority
to  establish  separate  sub-plans under the  Plan  with  respect  to
Participants  resident  in a particular jurisdiction  (the  terms  of
which  shall not be inconsistent with those of the Plan) if necessary
or desirable to comply with the applicable laws of such jurisdiction.

    (f)  No Rights to Awards; No Stockholder Rights.  No person shall
have  any claim to be granted any Award under the Plan, and there  is
no  obligation  for  uniformity  of  treatment  of  Participants  and
employees.   No  Award  shall confer on any Participant  any  of  the
rights of a stockholder of the Company unless and until Stock is duly
issued  or transferred and delivered to the Participant in accordance
with  the terms of the Award or, in the case of an Option, the Option
is duly exercised.

     (g)  Unfunded Status of Awards; Creation of Trusts.  The Plan is
intended  to constitute an "unfunded" plan for incentive and deferred
compensation.   With  respect  to any payments  not  yet  made  to  a
Participant  pursuant to an Award, nothing contained in the  Plan  or
any Award shall give any such Participant any rights that are greater
than  those of a general creditor of the Company; provided,  however,
that the Committee may authorize the creation of trusts or make other
arrangements  to  meet the Company?s obligations under  the  Plan  to
deliver cash, Stock, other Awards, or other property pursuant to  any
Award,  which  trusts or other arrangements shall be consistent  with
the  "unfunded"  status  of the Plan unless the  Committee  otherwise
determines with the consent of each affected Participant.

(h)  Nonexclusivity of the Plan.  Neither the adoption of the Plan by
the Board nor any submission of the Plan or amendments thereto to the
stockholders  of  the  Company for approval  shall  be  construed  as
creating  any  limitations on the power of the Board  to  adopt  such
other  compensatory arrangements as it may deem desirable, including,
without  limitation,  the granting of stock  options  otherwise  than
under  the  Plan,  and  such arrangements may  be  either  applicable
generally or only in specific cases.

   (i)  No Fractional Shares.  No fractional shares of Stock shall be
issued or delivered pursuant to the Plan or any Award.  The Committee
shall  determine whether cash, other Awards, or other property  shall
be  issued or paid in lieu of such fractional shares or whether  such
fractional  shares  or  any  rights thereto  shall  be  forfeited  or
otherwise eliminated.

    (j)  Governing Law.  The validity, construction and effect of the
Plan,  any  rules and regulations relating to the Plan and any  Award
Agreement  shall  be determined in accordance with the  laws  of  the
State  of  Delaware, without giving effect to principles of conflicts
of laws, and applicable federal law.

     (k)   Effective Date; Plan Termination.  The Plan  shall  become
effective  as  of  the date of its adoption by the Board,  and  shall
continue  in effect until terminated by the Board; provided, however,
that  if  approval of such adoption by the Company?s shareholders  is
not  obtained within 12 months of the date of such adoption, the Plan
shall  terminate ab initio, and any Awards then outstanding shall  be
canceled.


_______________________________
1 Set forth the amount on which the filing fee is calculated and
state how it was determined.
2 The material in this report is not soliciting material, is not
deemed filed with the Securities and Exchange Commission and is not
incorporated by reference in any filing of the Company under the
Securities Act of 1933, as amended, or the Securities Exchange Act of
1934, whether or not made before or after the date of this Proxy
Statement and irrespective of any general incorporation language in
such filing.
3 Assumes $100 invested on December 31, 1994 and assumes dividends
reinvested.  Measurement points are at the last trading day of the
fiscal years ended December 1999, 1998, 1997, 1996, and 1995.  The
material in this chart is not soliciting material, is not deemed
filed with the Securities and Exchange Commission and is not
incorporated by reference in any filing of the Company under the
Securities Act of 1993, as amended, or the Securities Exchange Act of
1934, as amended whether or not made before or after the date of this
Proxy Statement and irrespective of any general incorporation
language in such filing.  A list of the companies included in the
housewares index will be furnished by the Company to any stockholder
upon written request to the Vice President, Finance and Treasurer.