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Pfaltzgraff.com Named a Top 500 Retail Website by Internet Retailer for Third Consecutive Year

June 8, 2007 at 8:02 AM EDT

GARDEN CITY, N.Y.--(BUSINESS WIRE)--June 8, 2007--Lifetime Brands, Inc. (Nasdaq: LCUT), a leading designer, developer and marketer of nationally branded consumer products used in the home, today announced that its e-commerce site, www.Pfaltzgraff.com, was ranked #364 overall in the 2007 Internet Retailer "Top 500 Guide" and #43 in the Housewares/Home Furnishings Category. This is the third consecutive year that Pfaltzgraff.com has been on the coveted list. The Internet Retailer guide is the only one of its kind, providing rankings for America's 500 largest e-retail businesses based on annual online sales.

"We are very proud to be among the top 500 e-commerce sites on the Web," said Bill Margulis, President, Direct-to-Consumer Division, Lifetime Brands. "This accomplishment speaks to the power of our brands and the loyalty of our customers, but also of the foresight and talent of our Web team, who very early on understood the potential power of this retail channel," he added.

The Pfaltzgraff.com website was launched in 1998, with e-commerce capabilities added in 2000. Pfaltzgraff.com has realized double digit increases in sales every year since it was launched.

"As a consumer brand manufacturer and web retailer, Pfaltzgraff has built and maintained a site that serves their customers well," says Internet Retailer editor-in-chief Kurt Peters. "Pfaltzgraff has been a member of The Top 500 for each of the past three years and we look forward to including them in future rankings."

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories. The 2007 Edition of the Internet Retailer Top 500 Guide is on sale now. For more information, visit http://www.internetretailer.com/top500/.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

About Lifetime Brands, Inc.

Lifetime is a leading designer, developer and marketer of kitchenware, cutlery & cutting boards, bakeware & cookware, pantryware & spices, tabletop, home decor, picture frames, and bath accessories, marketing its products under various trade names, including Farberware(R), KitchenAid(R), Pfaltzgraff(R), Calvin Klein(R), Sasaki(R), Block(R) China & Crystal, Cuisinart(R), Hoffritz(R), Sabatier(R), Cuisine de France(R), Hershey's(R), Jell-O(R), Nautica(R), Joseph Abboud(TM), Roshco(R), Baker's Advantage(R), Kamenstein(R), CasaModa(R), :USE(R), Pedrini(R), International(R) Silver, Towle(R), Tuttle(R), Wallace(R), Melannco(R), Elements(R), Retroneu(R), Tabla(R), Rochard(R), and Lisa Jenks(R). Lifetime's products are distributed through almost every major retailer in the United States.

CONTACT: Lifetime Brands, Inc.
Lisa Lochner, 516-740-6723
Lisa.Lochner@LifetimeBrands.com

SOURCE: Lifetime Brands, Inc.