Lifetime brands

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Lifetime Brands Appoints Jeffrey M. Berman President - Retail Direct

March 3, 2008 at 8:02 AM EST

GARDEN CITY, N.Y., Mar 03, 2008 (BUSINESS WIRE) -- Lifetime Brands, Inc. (Nasdaq NM: LCUT), North America's leading resource for nationally branded kitchenware, tabletop and home decor products, today announced the appointment of Jeffrey M. Berman to the newly established position of President - Retail Direct. In this role, Mr. Berman will be responsible for the operations of the Internet and catalog segments of Lifetime's Direct-to-Consumer business.

Jeffrey Siegel, Lifetime's Chairman, President and Chief Executive Officer commented, "Jeff has been involved in the management and operation of successful direct response businesses, most recently at J&R Music and Computer World. His appointment reflects our focus on the Internet and catalog channels as the key growth drivers of Lifetime's DTC business."

From 2001 to 2008, Mr. Berman was General Manager of J&R Music and Computer World, a major U.S. consumer electronics, computer and music retailer. Prior to 2001, he served in executive management capacities for various national apparel companies. Mr. Berman holds a bachelor's degree in accounting from Emory University's Goizueta School of Business.

About Lifetime Brands, Inc.

Lifetime Brands is North America's leading designer, developer and marketer of kitchenware, cutlery & cutting boards, bakeware & cookware, pantryware & spices, tabletop, home decor, picture frames and bath accessories. The Company markets its products under some of the industry's best known brands, including KitchenAid(R), Farberware(R), Pfaltzgraff(R), Cuisinart(R), Block(R) China and Crystal, Calvin Klein(R), CasaModa(R), Cuisine de France(R), Gorham(R), Hoffritz(R), International(R) Silver, Joseph Abboud(TM), Kamenstein(R), Kirk Stieff(R), Lisa Jenks(R), Melannco(R), Nautica(R), Pedrini(R), Roshco(R), Sabatier(R), Sasaki(R), Towle(R) Silversmiths, Tuttle(R), Wallace(R), :USE(R) and Vasconia(R). Lifetime's products are distributed through almost every major retailer in the United States.

SOURCE: Lifetime Brands, Inc.

Lifetime Brands, Inc.
Christian G. Kasper, 516-203-3590
Senior Vice President
chris.kasper@lifetimebrands.com
or
Investor Relations:
Lippert/Heilshorn & Assoc.
Harriet Fried, 212-838-3777
hfried@lhai.com